Author at Integral Ad Science

AU Edition: 2026 IAS Industry Pulse Report

As we head into 2026, the digital media landscape is entering a defining new chapter. IAS partnered with YouGov to survey nearly 300 AU media experts across brands, agencies, publishers, and ad tech to uncover the opportunities and challenges that...

December 8, 2025

Brand Safety & Suitability Contextual Targeting Research

APAC Contextual Targeting Insights Guide – Holiday Special

The Asia-Pacific region doesn’t follow a single holiday calendar. Marketers here face a complex, diverse mix of high-stakes events, from major gifting holidays like Diwali and Christmas to aggressive discount days like Black Friday and Cyber Monday. Success depends on...

October 15, 2025

MASTERS OF MEDIA – SAURAV KUMAR, PAID MEDIA LEAD, DIGITAL MARKETING, MERCK GROUP

Featured In the media

MASTERS OF MEDIA – SAURAV KUMAR, PAID MEDIA LEAD, DIGITAL MARKETING, MERCK GROUP

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. With over 13 years of experience in digital marketing, Saurav Kumar has developed deep...

October 2, 2025

Research

Research: Singapore Holiday Online Shopping Outlook Report

Holiday shopping has evolved as online shopping has evolved. Retailers can utilise the digital space to reach more consumers than ever before. Using their devices, consumers can easily find gift ideas, deals and promotions, and easy checkout methods without even...

September 12, 2025

Case Studies Resources

CASE STUDY: ELEVATING BRAND SAFETY FOR HP INDIA WITH QUALITY SYNC PRE-BID

HP India, a leader in the technological industry, aimed to assess their media performance by analyzing their brand safety and suitability rates. HP India was interested in leveraging a product that assists in improving performance metrics, like brand safety pass...

September 1, 2025

CASE STUDY: MilliporeSigma’s Strategic Programmatic Enhancement with IAS Post-Bid Measurement Solution

Case Studies Resources

CASE STUDY: MilliporeSigma’s Strategic Programmatic Enhancement with IAS Post-Bid Measurement Solution

BackgroundIn May 2024, MilliporeSigma is the Life Science business of Merck KGaA, Darmstadt, Germany, and operates as MilliporeSigma in the United States and Canada embarked on a mission to elevate its media campaign efficacy by partnering with IAS. The primary...

July 8, 2025

Case Study: How Optimising for Quality Attention Drove Superior Results For OMD

Case Studies Case Studies

Case Study: How Optimising for Quality Attention Drove Superior Results For OMD

Background In an ever-evolving digital advertising landscape, OMD faced the challenge of optimizing their client a major transportation advertiser’s online campaigns to achieve superior performance metrics. OMD has historically prioritized metrics like cost per quality visit (CPQV), click-through rate (CTR),...

June 26, 2025

Case Study: IAS Quality Attention Drives Superior Results

Attention Case Studies

Case Study: IAS Quality Attention Drives Superior Results

IAS and Dentsu wanted to understand how IAS Quality Attention metrics could help drive quality conversions and meet campaign KPIs for their advertiser client, Standard Chartered Bank (SCB). SCB was the first financial bank brand to utilize Quality Attention Measurement...

April 22, 2025

IPL potential game-changer for social media advertising: Integral Ad Science report

Contextual Targeting Guides Topics

IPL potential game-changer for social media advertising: Integral Ad Science report

The report anticipates more competition among advertisers to deliver their messages effectively on media like social media and CTV Indian Premier League (IPL) 2025, could be a game-changer for social media advertising, with advertising revenue expected between ₹6,000 crore and...

March 25, 2025

Case Study: Optimizing For Quality Attention Drives Superior Results

Attention Case Studies Featured

Case Study: Optimizing For Quality Attention Drives Superior Results

The Challenge GroupM Hong Kong’s (HK) client Rimowa, a leader in the luxury retail industry, aimed to assess their media performance by analyzing attention. The luxury retail advertiser was interested in leveraging a product that assists in improving performance metrics,...

December 10, 2024

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AU Edition: 2026 IAS Industry Pulse Report

APAC Contextual Targeting Insights Guide – Holiday Special

MASTERS OF MEDIA – SAURAV KUMAR, PAID MEDIA LEAD, DIGITAL MARKETING, MERCK GROUP

Research: Singapore Holiday Online Shopping Outlook Report

CASE STUDY: ELEVATING BRAND SAFETY FOR HP INDIA WITH QUALITY SYNC PRE-BID

CASE STUDY: MilliporeSigma’s Strategic Programmatic Enhancement with IAS Post-Bid Measurement Solution

Case Study: How Optimising for Quality Attention Drove Superior Results For OMD

Case Study: IAS Quality Attention Drives Superior Results

IPL potential game-changer for social media advertising: Integral Ad Science report

Case Study: Optimizing For Quality Attention Drives Superior Results

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