Author at Integral Ad Science

The State of Brand Suitability

By 2020, a majority of survey participants say brand suitability will be equally or more important to them than brand safety. Why? The answers aren’t the same for everyone. In order to widen the discussion to the greater advertising industry, ...

October 17, 2019

Ad Fraud Mobile & In-App Open Web Resources

Webinar: 2019 Holiday Buying Unwrapped

Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the...

October 9, 2019

Insights Social Platforms

How to power your Social Media Campaign for Success in APAC?

By Etienne Watrigant, Channel Sales, APAC, Integral Ad Science (IAS) According to eMarketer July 2019 reports, in APAC, 81% of internet users have a social media presence and it’s projected that by 2023, there’ll be 2 billion social media users...

October 4, 2019

Resources Topics Viewability

Does viewability drive conversions?

In partnership with GroupM, IAS identified three brand candidates to participate in an Online Conversion Lift study. This study shows that by leveraging additional insights from Online Conversion Lift data, you can further inform and optimize your media strategy.

October 3, 2019

Australians look at mobile web advertising for longer

Insights Mobile & In-App Research

Australians look at mobile web advertising for longer

Australians tend to look at mobile web display ads for longer than their global counterparts, according to analysis by Integral Ad Science. The Media Quality Report for the first half of 2019 shows that the average time-in-view for mobile web display ads was...

October 2, 2019

Australia leads the world for mobile ad view time

Research Resources

Australia leads the world for mobile ad view time

Australians spend more time viewing mobile web display ads than consumers in any other major global market, according to a new report that also notes the risk to brands from advertising online in Australia is one of the lowest in...

October 2, 2019

Insights

Advertising Week NY Recap Part 2

We’re highlighting some key takeaways from the second half of Advertising Week 2019 here in New York City.

September 27, 2019

Insights

Advertising Week NY Recap Part 1

Here’s our 3-2-1 recap of Advertising Week New York! IAS will be bringing you our three favorite quotes, two things we learned, and the one thing we are looking forward to next. It’s officially fall in New York City,...

September 25, 2019

Brand Safety & Suitability Topics

The 20 Most Blocked Keywords in August 2019

The following list compiles the most blocked keywords by advertisers during August 2019. Blocked keyword lists prevent a brand’s advertising from appearing next to content that includes those words and can be an effective form of protecting your brand reputation....

September 16, 2019

A Pragmatic Guide to Migrating to New IAB Video Standards

Channels CTV and Video

A Pragmatic Guide to Migrating to New IAB Video Standards

Whether you’re a digital advertising expert, or just a person with a smartphone, there is no denying there has been a huge uptick in video advertising across all your devices. And while video remains the fastest-growing ad format, most people...

September 16, 2019

1 2 … 32 33 34 … 51 52

IAS Team

MORE POSTS BY IAS Team

The State of Brand Suitability

Webinar: 2019 Holiday Buying Unwrapped

How to power your Social Media Campaign for Success in APAC?

Does viewability drive conversions?

Australians look at mobile web advertising for longer

Australia leads the world for mobile ad view time

Advertising Week NY Recap Part 2

Advertising Week NY Recap Part 1

The 20 Most Blocked Keywords in August 2019

A Pragmatic Guide to Migrating to New IAB Video Standards

Access the content now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now