Channels Archives

Oath: What is Native Advertising and where is it headed?

This is the first in a series on native advertising by Oath. Native has transformed digital advertising. But what is native advertising exactly? At its simplest, native ads are a form of paid media where the advertising experience follows the...

November 6, 2017

Channels Mobile & In-App Resources

Media Quality Report: Q&A on mobile

During our recent webinar on the IAS Media Quality Report (MQR) H1 2017, we received many great questions about our mobile benchmarks and what they mean for the marketplace.

October 10, 2017

Closing the gap with uniform standards for viewability

Mobile & In-App Viewability

Closing the gap with uniform standards for viewability

Standardizing with the Open Measurement SDK With a 69% increase in mobile in-app use year-over-year, it’s no surprise that mobile in-app is one of the fastest growing areas for digital advertising. As an advertiser, and not unlike any other device,...

October 5, 2017

Channels Mobile & In-App Topics Viewability

Viewability matters: The value for mobile publishers

Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video...

September 26, 2017

Bringing transparency to mobile in-app buys with MoPub

Insights Mobile & In-App Viewability

Bringing transparency to mobile in-app buys with MoPub

To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available...

August 31, 2017

Channels Mobile & In-App programmatic Resources Topics

Make it count: a Q&A on mobile viewability

In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions.

August 22, 2017

programmatic

Programmatic glossary

Programmatic refers to the automated buying and selling of digital advertising. Buyer and seller software align to create a diverse marketplace. At its most basic, publishers use supply-side platform (SSP) to put their ads up for sale, and advertisers buy...

August 16, 2017

Advertising on social: it’s all relative

Channels CTV and Video Mobile & In-App Proprietary Platforms Resources Topics Viewability

Advertising on social: it’s all relative

Social media is defined as “websites and applications that enable users to create and share content to participate in social networking.” It’s a pretty general definition, but that’s because it has to be. The concept of social media rapidly evolves...

July 25, 2017

An interview with Innovid’s VP of Product, Ronen Idrisov

CTV and Video Insights

An interview with Innovid’s VP of Product, Ronen Idrisov

In addition to providing you continued benefits from our partnerships, we also strive to share continued insights. So we asked Innovid’s VP of Product, Ronen Idrisov, about top issues and trends they’re seeing in our industry.

July 21, 2017

Brand Safety & Suitability Insights programmatic

Programmatic: what is the real brand risk?

In this blog post, we’re answering your questions around the different brand safety challenges found in programmatic channels and publisher direct buys.

July 20, 2017

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Category: Channels

Oath: What is Native Advertising and where is it headed?

Media Quality Report: Q&A on mobile

Closing the gap with uniform standards for viewability

Viewability matters: The value for mobile publishers

Bringing transparency to mobile in-app buys with MoPub

Make it count: a Q&A on mobile viewability

Programmatic glossary

Advertising on social: it’s all relative

An interview with Innovid’s VP of Product, Ronen Idrisov

Programmatic: what is the real brand risk?

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