Channels Archives

IAS Programmatic Mini Series – Episode 1 – Understanding Pre-Bid

IAS Programmatic Mini Series – Episode 1 – Understanding Pre-Bid

In Episode 1 of IAS’s Programmatic Mini Series, our ANZ Strategic Partnerships Director Clem Birdsall talks through Pre-Bid when it comes to buying digital advertising. Clem discusses, what is Pre-Bid, how does it work, and how can a programmatic trader...

March 29, 2022

Show your ads some love this Mother’s and Father’s Day

Channels Contextual Targeting Open Web

Show your ads some love this Mother’s and Father’s Day

Leverage industry-leading technology to understand the true context, sentiment, and emotion of a given webpage to drive media quality outcomes for your brand in near real-time. According to NRF, last year’s Mother’s Day spending totaled to $28.1 billion, and categories...

March 29, 2022

Masters of Media – Laura Boatman, Head of Digital Sydney, Zenith Media Australia

CTV and Video Featured Open Web

Masters of Media – Laura Boatman, Head of Digital Sydney, Zenith Media Australia

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Laura Boatman is the Head of Digital Sydney at Zenith Media Australia. With a career...

March 29, 2022

Does Media Quality Drive Attention and Outcomes?

CTV and Video Featured Research Viewability

Does Media Quality Drive Attention and Outcomes?

It’s no secret that media quality metrics are a common standard in IAS’s reporting – and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered...

March 23, 2022

Masters of Media – Vivek Misra, Senior Director, Data Partnerships, The Trade Desk

Channels CTV and Video Featured In the media Open Web

Masters of Media – Vivek Misra, Senior Director, Data Partnerships, The Trade Desk

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Vivek Misra is a Senior Director, Data Partnerships at The Trade Desk. With a...

March 9, 2022

Reach Shoppers this Ramadan with Pre-Bid Targeting Segments

Channels Contextual Targeting Guides Open Web

Reach Shoppers this Ramadan with Pre-Bid Targeting Segments

Target contextually relevant content for festivals like Ramadan to engage buyers and increase favorability for your brand with unprecedented precision – at scale. During Ramadan 2021 South East Asia retailers revealed an uptick in traffic and sales when compared to...

March 1, 2022

Channels CTV and Video Featured In the media Open Web

IAS at iMedia Modern Media Summit 2022

IAS is honoured to sponsor the 2022 iMedia Modern Media Summit.We are especially excited to present our specially curated panel for the Advertiser’s Lunch on ‘The Shift to CTV: Your Audience is Waiting’ Our session description: Viewer behaviour is changing...

February 25, 2022

Channels Featured Guides

IAS Media Quality Essentials Guides

We’re delighted to bring you our latest IAS Essentials Guides covering:

February 25, 2022

Masters of Media – Kerrie Leary, Director of Digital Operations (TAAG)/GDPR, Publicis Media

Channels CTV and Video Featured In the media Open Web

Masters of Media – Kerrie Leary, Director of Digital Operations (TAAG)/GDPR, Publicis Media

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Kerrie Leary is Director of Digital Operations (TAAG)/GDPR at Publicis Media. With a bachelor’s...

February 25, 2022

Experimenting with Evolving Mediums, Embracing Automation and Putting Robust Measurement Practices in Place will be Key Agency Priorities in 2022

Channels In the media Open Web

Experimenting with Evolving Mediums, Embracing Automation and Putting Robust Measurement Practices in Place will be Key Agency Priorities in 2022

Our Agency Development Director Peter Angelis talks us through key agency priorities for 2022. Automation in digital operations will become salient Before moving to IAS my time was spent in agency operations and trading, while digital campaigns started simple with...

February 24, 2022

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Category: Channels

IAS Programmatic Mini Series – Episode 1 – Understanding Pre-Bid

Show your ads some love this Mother’s and Father’s Day

Masters of Media – Laura Boatman, Head of Digital Sydney, Zenith Media Australia

Does Media Quality Drive Attention and Outcomes?

Masters of Media – Vivek Misra, Senior Director, Data Partnerships, The Trade Desk

Reach Shoppers this Ramadan with Pre-Bid Targeting Segments

IAS at iMedia Modern Media Summit 2022

IAS Media Quality Essentials Guides

Masters of Media – Kerrie Leary, Director of Digital Operations (TAAG)/GDPR, Publicis Media

Experimenting with Evolving Mediums, Embracing Automation and Putting Robust Measurement Practices in Place will be Key Agency Priorities in 2022

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Category: Channels

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