Featured Archives

Masters of Media – Brian Gabriel del Val, Programmatic Activation Lead of Asia Pacific and Japan, HP

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Brian Gabriel del Val is the Programmatic Activation Lead of Asia Pacific and Japan...

November 22, 2022

Efficiency & Optimisation Featured

Constructing your Quality Path

Programmatic advertising is rapidly growing in adoption among marketers, but the purchasing experience is getting more complicated.

November 16, 2022

IAS drives business outcomes for Samsung

Case Studies Efficiency & Optimisation Featured

IAS drives business outcomes for Samsung

The challenge: Global media agency Mindshare wanted to know if adding pre-bid to advertiser Samsung’s post-bid strategy would improve their media quality metrics and KPIs. As a fully performance-focused advertiser, Samsung’s digital ad campaigns must drive business outcomes, cost savings, and...

October 31, 2022

Brand Safety & Suitability Featured Guides In the media Proprietary Platforms

Post-Bid Brand Safety & Suitability on TikTok

IAS Post-Bid Brand Safety & Suitability is now on TikTok, available in select regions globally and in line with the GARM Brand Safety and Suitability categories. This newest advancement joins our previously announced suite of solutions for TikTok: Viewability, Invalid...

October 17, 2022

Ad Fraud CTV and Video Featured Guides Viewability

IAS brings media quality to Netflix

Planning for Netflix’s ad-supported platform? Don’t forget media quality. Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic...

October 13, 2022

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

Contextual Targeting CTV and Video Featured Mobile & In-App Research

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

As consumers turn to the nearest screen to do their holiday shopping, online ads certainly play a part in helping consumers research products and find the best deals. But holiday shoppers have their preferences when it comes to the ads...

September 29, 2022

Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank

Featured Insights programmatic

Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Azmat Habibulla is the Chief Marketing Officer of South Indian Bank. She is a...

September 28, 2022

Featured Media Quality Reports Resources

Media Quality Report: 17th Edition

Drive business outcomes with better media quality As we emerge from several years of unpredictability, the advertising industry has learned that digital trends may not be as consistent or long-lasting as they once were. We’re seeing digital media progressing at...

September 15, 2022

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

Featured Insights programmatic

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Tim Whitfield is the General Manager of Technology at WooliesX. He is an integral...

September 13, 2022

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

Featured Insights programmatic

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Joshua Lee is the National Head of Digital & Data at Zenith Media Australia....

August 24, 2022

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Category: Featured

Masters of Media – Brian Gabriel del Val, Programmatic Activation Lead of Asia Pacific and Japan, HP

Constructing your Quality Path

IAS drives business outcomes for Samsung

Post-Bid Brand Safety & Suitability on TikTok

IAS brings media quality to Netflix

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank

Media Quality Report: 17th Edition

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

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Category: Featured

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