Insights Archives

Driving Customer Success at IAS-Client Testimonials

While we always strive to deliver our best, nothing speaks louder than the words of those we’ve had the privilege to work with. Here’s what a few of our valued partners have to say about their experience with us.

August 30, 2024

Why Does Sustainability Measurement Matter?

Insights

Why Does Sustainability Measurement Matter?

What is sustainability measurement? Sustainability measurement is the practice of measuring, campaigning, and optimizing while minimizing the amount of CO2 or other harmful emissions caused from marketing efforts. While you may not think tech companies play a role in the...

August 28, 2024

Brand Safety & Suitability Featured Insights

IAS’s Commitment to Media Quality

This update addresses a recent report by a third-party who inaccurately represented our technology. At IAS, we are driven by a singular mission: to be the global benchmark for trust and transparency in digital media quality.

August 7, 2024

Ad Fraud Insights

What Is Click Fraud?

Click fraud stands as a persistent threat that undermines the integrity and effectiveness of online marketing efforts. Simply put, click fraud involves the deceptive practice of clicking on online advertisements with malicious intent rather than genuine interest. This can be...

August 5, 2024

Ad Fraud Brand Safety & Suitability Insights Viewability

End-to-End Ad Measurement is Super Valuable — Here’s Why

It’s no secret that measurement is a crucial component of successful advertising campaigns. Advertisers and publishers alike have been measuring digital impressions for decades. But ad measurement has evolved significantly since its inception, and impressions aren’t the only metric that...

July 17, 2024

Contextual Targeting Featured Insights

Scaling Your Brand Amid Surging Political Content and Misinformation

The U.S. presidential election year is well underway, with media coverage ramping up across the country. Is your brand avoiding misinformation and risky content? Read more here.

July 9, 2024

Brand Safety & Suitability Featured Insights Proprietary Platforms

Safeguard & Scale Your Business Across Snap

IAS has partnered with Snap for first-to-market, Global Alliance for Responsible Media (GARM)-aligned Brand Safety & Suitability measurement, as part of Total Media Quality for Snap.

June 17, 2024

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

Efficiency & Optimization Featured Insights Publisher Viewability

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions.

June 13, 2024

IAS Partners with Lunio to Provide Click Fraud Measurement and Protection

Ad Fraud Featured Insights Our Partners

IAS Partners with Lunio to Provide Click Fraud Measurement and Protection

IAS is teaming up with Lunio in a first-to-market partnership to provide post-click measurement and protection across search, social, and display networks. Read more here.

June 11, 2024

Attention Events & Videos Insights Our Partners

Metrics to Performance – Unlocking New Possibilities for Regional Marketers with AI and Actionable Data

Integral Ad Science’s SEA Country Manager Megan Reichelt was honoured to speak on stage at this year’s GroupM Focal on the topic of AI and actionable data. We are delighted to share some of the key insights she discussed on...

June 10, 2024

Boost Campaign Success with MFA Measurement & Optimization

Featured Insights Programmatic

Boost Campaign Success with MFA Measurement & Optimization

MFA, an acronym for Made-for-Advertising, epitomizes a category of websites built on catchy headlines, clickbait, and controversial content to drive traffic and ad revenue. How can marketers detect and avoid them?

June 7, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App

IAS Expands Meta Brand Safety and Suitability Measurement

IAS has expanded the Total Media Quality for Meta Brand Safety and Suitability Measurement to include the 12th GARM category, Misinformation. Read more here.

April 16, 2024

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Insights

Driving Customer Success at IAS-Client Testimonials

Why Does Sustainability Measurement Matter?

IAS’s Commitment to Media Quality

What Is Click Fraud?

End-to-End Ad Measurement is Super Valuable — Here’s Why

Scaling Your Brand Amid Surging Political Content and Misinformation

Safeguard & Scale Your Business Across Snap

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

IAS Partners with Lunio to Provide Click Fraud Measurement and Protection

Metrics to Performance – Unlocking New Possibilities for Regional Marketers with AI and Actionable Data

Boost Campaign Success with MFA Measurement & Optimization

IAS Expands Meta Brand Safety and Suitability Measurement

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Insights

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