Resources Archives

Case Study: Optimizing For Quality Attention Drives Superior Results

The Challenge GroupM Hong Kong’s (HK) client Rimowa, a leader in the luxury retail industry, aimed to assess their media performance by analyzing attention. The luxury retail advertiser was interested in leveraging a product that assists in improving performance metrics,...

December 10, 2024

Driving Customer Success at IAS-Client Testimonial

Insights Our Partners

IAS Teams Up With Mindshare To Drive Superior Results For Samsung

Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance.

February 8, 2024

Brand Safety & Suitability Research

RESEARCH: Brand Safety in India – A Consumer Report

Brand safety remains a priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand’s reputation and allocating media budgets toward content that minimises the risk to...

September 20, 2023

Brand Safety & Suitability Brand Safety & Suitability Research Research Resources Topics

RESEARCH: Brand Safety in Thailand. A Consumer Report

September 11, 2023

Brand Safety & Suitability Insights

Here’s How Marketers Can Improve Campaign Effectiveness and Grow Brand Equity with Multimedia Classification Technology

By Megan Reichelt, Country Manager, SEA at Integral Ad Science

August 31, 2023

Masters of Media – Sam Buchanan, CEO at Independent Media Agencies Australia (IMAA)

In the media Insights

Masters of Media – Sam Buchanan, CEO at Independent Media Agencies Australia (IMAA)

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Sam Buchanan is the CEO of the Independent Media Agencies Australia (IMAA) and has...

August 16, 2023

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

CTV and Video Featured Insights

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

IAS has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). This accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in...

May 19, 2023

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Category: Resources

Case Study: Optimizing For Quality Attention Drives Superior Results

Driving Customer Success at IAS-Client Testimonial

Driving Customer Success at IAS-Client Testimonial

Driving Customer Success at IAS-Client Testimonial

IAS Teams Up With Mindshare To Drive Superior Results For Samsung

RESEARCH: Brand Safety in India – A Consumer Report

RESEARCH: Brand Safety in Thailand. A Consumer Report

Here’s How Marketers Can Improve Campaign Effectiveness and Grow Brand Equity with Multimedia Classification Technology

Masters of Media – Sam Buchanan, CEO at Independent Media Agencies Australia (IMAA)

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

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Category: Resources

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