Resources Archives

CASE STUDY: ELEVATING BRAND SAFETY FOR HP INDIA WITH QUALITY SYNC PRE-BID

HP India, a leader in the technological industry, aimed to assess their media performance by analyzing their brand safety and suitability rates. HP India was interested in leveraging a product that assists in improving performance metrics, like brand safety pass...

September 1, 2025

Research: Australia Holiday Online Shopping Outlook report

Guides Research

Research: Australia Holiday Online Shopping Outlook report

Holiday shopping has evolved as online shopping has evolved. Retailers can utilise the digital space to reach more consumers than ever before. Using their devices, consumers can easily find gift ideas, deals and promotions, and easy checkout methods without even...

August 25, 2025

Research: India Festive Online Shopping Outlook

Guides Research

Research: India Festive Online Shopping Outlook

Festival shopping has evolved as online shopping has evolved. Retailers can utilise the digital space to reach more consumers than ever before. Using their devices, consumers can easily find gift ideas, deals and promotions, and easy checkout methods without even...

August 20, 2025

CASE STUDY: MilliporeSigma’s Strategic Programmatic Enhancement with IAS Post-Bid Measurement Solution

Case Studies Resources

CASE STUDY: MilliporeSigma’s Strategic Programmatic Enhancement with IAS Post-Bid Measurement Solution

BackgroundIn May 2024, MilliporeSigma is the Life Science business of Merck KGaA, Darmstadt, Germany, and operates as MilliporeSigma in the United States and Canada embarked on a mission to elevate its media campaign efficacy by partnering with IAS. The primary...

July 8, 2025

Case Study: How Optimising for Quality Attention Drove Superior Results For OMD

Case Studies Case Studies

Case Study: How Optimising for Quality Attention Drove Superior Results For OMD

Background In an ever-evolving digital advertising landscape, OMD faced the challenge of optimizing their client a major transportation advertiser’s online campaigns to achieve superior performance metrics. OMD has historically prioritized metrics like cost per quality visit (CPQV), click-through rate (CTR),...

June 26, 2025

Case Study: IAS Quality Attention Drives Superior Results

Attention Case Studies

Case Study: IAS Quality Attention Drives Superior Results

IAS and Dentsu wanted to understand how IAS Quality Attention metrics could help drive quality conversions and meet campaign KPIs for their advertiser client, Standard Chartered Bank (SCB). SCB was the first financial bank brand to utilize Quality Attention Measurement...

April 22, 2025

Case Study: Optimizing For Quality Attention Drives Superior Results

Attention Case Studies Featured

Case Study: Optimizing For Quality Attention Drives Superior Results

The Challenge GroupM Hong Kong’s (HK) client Rimowa, a leader in the luxury retail industry, aimed to assess their media performance by analyzing attention. The luxury retail advertiser was interested in leveraging a product that assists in improving performance metrics,...

December 10, 2024

Driving Customer Success at IAS-Client Testimonial

Insights Our Partners

Driving Customer Success at IAS-Client Testimonial

June 12, 2024

Insights Our Partners

Driving Customer Success at IAS-Client Testimonial

June 12, 2024

Brand Safety & Suitability Research

RESEARCH: Brand Safety in India – A Consumer Report

Brand safety remains a priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand’s reputation and allocating media budgets toward content that minimises the risk to...

September 20, 2023

1 2 … 29 30

Category: Resources

CASE STUDY: ELEVATING BRAND SAFETY FOR HP INDIA WITH QUALITY SYNC PRE-BID

Research: Australia Holiday Online Shopping Outlook report

Research: India Festive Online Shopping Outlook

CASE STUDY: MilliporeSigma’s Strategic Programmatic Enhancement with IAS Post-Bid Measurement Solution

Case Study: How Optimising for Quality Attention Drove Superior Results For OMD

Case Study: IAS Quality Attention Drives Superior Results

Case Study: Optimizing For Quality Attention Drives Superior Results

Driving Customer Success at IAS-Client Testimonial

Driving Customer Success at IAS-Client Testimonial

RESEARCH: Brand Safety in India – A Consumer Report

ACCESS THE STUDY NOW.

Access the case study now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Category: Resources

ACCESS THE STUDY NOW.

Access the case study now.​

Access the guide now.​

Access the research now.​

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Access the case study now.

Access the guide now.

Access the research now.