IAS Teams Up With Mindshare To Drive Superior Results For Samsung
Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance.
RESEARCH: Brand Safety in India – A Consumer Report
Brand safety remains a priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand’s reputation and allocating media budgets toward content that minimises the risk to...
RESEARCH: Brand Safety in Thailand. A Consumer Report
Brand safety remains a priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand’s reputation and allocating media budgets toward content that minimises the risk to...
Here’s How Marketers Can Improve Campaign Effectiveness and Grow Brand Equity with Multimedia Classification Technology
By Megan Reichelt, Country Manager, SEA at Integral Ad Science
Masters of Media – Sam Buchanan, CEO at Independent Media Agencies Australia (IMAA)
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Sam Buchanan is the CEO of the Independent Media Agencies Australia (IMAA) and has...
IAS earns industry’s first MRC accreditation for CTV Viewable Impressions
IAS has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). This accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in...
Media Quality Report: 18th Edition
Market-leading global benchmarks to drive business results The digital landscape has expanded beyond developments we’ve come to expect. From groundbreaking advancements in AI and machine-learning technology to near-constant innovation across environments and channels, it’s clear that marketers are juggling more...
