Here’s How Marketers Can Improve Campaign Effectiveness and Grow Brand Equity with Multimedia Classification Technology
By Megan Reichelt, Country Manager, SEA at Integral Ad Science
Masters of Media – Sam Buchanan, CEO at Independent Media Agencies Australia (IMAA)
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Sam Buchanan is the CEO of the Independent Media Agencies Australia (IMAA) and has...
IAS earns industry’s first MRC accreditation for CTV Viewable Impressions
IAS has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). This accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in...
Brand Safety and Suitability Measurement for YouTube
Enhanced measurement for maximum impact Video content is rapidly increasing, blurring the lines between what is and isn’t suitable for your brand. Gain control of your brand message amid the content boom with IAS’s industry-leading brand safety and suitability measurement...
Taking Action on Attention: Volume I
IAS developed an evidence-based attention white paper and first-of-its-kind model that predicts the likelihood an impression will lead to a result. Attention is one of the most complex and widely discussed topics in digital media. Defining it has proven to...
Validate your media quality on Netflix
Verify your inventory with industry-leading media quality It’s here: Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now. Through IAS’s global solution...
Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Azmat Habibulla is the Chief Marketing Officer of South Indian Bank. She is a...
