Ad Fraud Archives

On-demand webinar: 2020 APAC Industry Pulse

IAS surveyed industry experts across Asia-Pacific about the trends, challenges, and technologies that will propel digital advertising in 2020. Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have...

April 3, 2020

Ad Fraud Research

Ad fraud: the essentials

We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand...

March 30, 2020

Ad Fraud Topics

Have you seen this bot?

The IAS Threat Lab has brought the industry’s attention to a growing bot scheme called the 404bot.

March 2, 2020

Ad Fraud Brand Safety & Suitability Insights Resources Viewability

Masters of Media: Vitya Vijayan, M&C Saatchi Performance

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Vitya Vijayan is the Account Director at M&C Saatchi Performance and she’s an expert in running...

February 16, 2020

Ad Fraud Brand Safety & Suitability Insights

‘A False Sense Of Security’: Emerging Ad Fraud Tactics

As more money pours into digital advertising the size of the opportunity grows for ad fraudsters, who are continually developing new schemes to evade detection and pilfer the riches from the advertising ecosystem. The World Federation of Advertisers (WFA) estimates...

February 10, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Insights Mobile & In-App Proprietary Platforms Viewability

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Integral Ad Science’s (IAS) Industry Pulse Report shows that APAC adland professionals are focused on quality, contextual targeting, lack of social media transparency and measuring business outcomes. The announcement: Measuring business outcomes, the rise of contextual targeting in a cookie-less...

January 31, 2020

Ad Fraud Brand Safety & Suitability Insights Mobile & In-App Proprietary Platforms Resources

Masters of Media: Annie Chan, GroupM

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We spoke to Annie Chan, Director, Tech Partnerships APAC Platform services at GroupM. Annie is an...

January 1, 2020

The bots are evolving: Ad fraud in a privacy driven world

Ad Fraud Insights

The bots are evolving: Ad fraud in a privacy driven world

The IAS Threat Lab regularly conducts experiments to understand and decipher any new kind of bot behavior, including how bots have evolved in response to new privacy regulations.

October 25, 2019

Pushing CTV measurement forward in a fragmented ecosystem

Ad Fraud Topics

Pushing CTV measurement forward in a fragmented ecosystem

IAS partnered with some of the largest video publishers in the industry to develop a CTV solution that validates video ads played to completion and free from invalid traffic (IVT) on a TV screen.

October 23, 2019

Ad Fraud Mobile & In-App programmatic Resources

Webinar: 2019 Holiday Buying Unwrapped

Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the...

October 9, 2019

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Category: Ad Fraud

On-demand webinar: 2020 APAC Industry Pulse

Ad fraud: the essentials

Have you seen this bot?

Masters of Media: Vitya Vijayan, M&C Saatchi Performance

‘A False Sense Of Security’: Emerging Ad Fraud Tactics

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Masters of Media: Annie Chan, GroupM

The bots are evolving: Ad fraud in a privacy driven world

Pushing CTV measurement forward in a fragmented ecosystem

Webinar: 2019 Holiday Buying Unwrapped

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