Brand Safety & Suitability Archives

Bedah Faedah – Ad Verification: Brand Safety dan Suitability

Dengan meningkatnya konsumsi konten digital, risiko merek (brand risk) tidak dapat dihindari. Faktanya, menurut Laporan Kualitas Media terbaru dari IAS, tingkat risiko merek di Indonesia itu lebih tinggi daripada rata-rata dunia. Karena itu, sangatlah penting bagi merek dan pengiklan di...

July 30, 2021

Brand Safety & Suitability Research

8 out of 10 Indonesian consumers will stop using brands that do this

The current global climate has disrupted our daily lives. In these unprecedented times, protection around your brand message and digital spend is more important than ever before. Integral Ad Science (IAS) conducted the Ripple Effect study in Singapore and Indonesia to...

July 16, 2021

Brand Safety & Suitability Case Studies Contextual Targeting Efficiency & Optimisation Efficiency & Optimisation

Case Study: How dentsu Drives Efficiency

One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in...

July 7, 2021

Brand Safety & Suitability Case Studies Contextual Targeting

IAS Context Control Case Study with Bench Media

Bench ran a head-to-head test with IAS and a major DSP’s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.

July 7, 2021

Brand Safety & Suitability Research Resources Topics

The Power of Context, AU Consumer Research Report

Context Matters The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about a luxury hotel, then noticing an ad for used cars. Or making your weekly grocery purchase and...

March 10, 2021

Brand Safety & Suitability Topics

Context Control: Unmatched Brand Suitability Solution

With worldwide content creation and consumption accelerating at an unprecedented rate, brand strategy needs to stay ahead of emerging trends and breaking news. Now more than ever, the nuances of context, language semantics, sentiment, and emotional impact of the content...

March 5, 2021

Brand Safety & Suitability Topics

Context Control: Unmatched Brand Suitability Solution

March 5, 2021

Brand Safety & Suitability Guides

The Basics of Brand Safety

The Internet is home to many different types of content — educational, inspiring, entertaining to name a few. But not every web page should deliver your message. With the rise of fake news and brand safety issues making headlines,...

March 3, 2021

Brand Safety & Suitability Insights Open Web Viewability

Masters of Media Interview- Zac Selby- Dentsu

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Australia and New Zealand advertising industry, on all matters digital. Zac Selby is the Programmatic Solutions Director at Dentsu. With experience...

March 1, 2021

Brand Safety & Suitability Insights

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection....

February 26, 2021

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Category: Brand Safety & Suitability

Bedah Faedah – Ad Verification: Brand Safety dan Suitability

8 out of 10 Indonesian consumers will stop using brands that do this

Case Study: How dentsu Drives Efficiency

IAS Context Control Case Study with Bench Media

The Power of Context, AU Consumer Research Report

Context Control: Unmatched Brand Suitability Solution

Context Control: Unmatched Brand Suitability Solution

The Basics of Brand Safety

Masters of Media Interview- Zac Selby- Dentsu

Creating Efficiencies in the Age of Consumer Privacy

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Category: Brand Safety & Suitability

ACCESS THE STUDY NOW.

Access the case study now.​

Access the guide now.​

Access the research now.​

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Access the case study now.

Access the guide now.

Access the research now.