Topics Archives

Let’s get real: Detecting fraud takes a holistic approach

AdExchanger released an article DoubleVerify And SpotX Flag New Type Of Ad Fraud: ‘Verification Stripping’, in which DoubleVerify claims to have detected a new form of fraud. At the IAS Threat Lab we have a different perspective on what is...

November 4, 2017

Publisher

5 things publishers must know about GroupM SEA Supply Summit

Niall Hogan, Southeast Asia Managing Director, of Integral Ad Science (IAS), recently attended GroupM’s inaugural SEA Supply Summit, which took place in Oct 2017 in Singapore. Niall shares his takeaways from this summit and also talks about the challenges that...

November 3, 2017

Brand Safety & Suitability Topics

Choosing a brand safety partner

Want to learn more about brand safety? Download our one sheet here.

October 26, 2017

Brand Safety & Suitability Topics

The brand safety challenge today

Brand Safety concerns experience a resurgence in H1 2017 and continue to remain top-of-mind.

October 24, 2017

10 minutes with the Trustworthy Accountability Group (TAG)

Insights Publisher

10 minutes with the Trustworthy Accountability Group (TAG)

Name: Mike Zaneis Title: President and CEO Joined TAG: May 2015 Degrees & certifications: JD and MPP, Georgetown University Who should be held responsible for digital ad fraud? It’s easy to point to one area of the digital ecosystem, but...

October 19, 2017

Brand Safety & Suitability Topics

How to identify brand risk

Understanding the different levels of risk associated with brand safety can be tricky. This snapshot breaks down the difference between low, medium and high risk.

October 16, 2017

Ad Fraud Topics

Media Quality Report: Q&A on fraud

Recently, we presented the results of the latest Media Quality Report for H1 2017. We were impressed by the number of insightful questions asked around the topic of ad fraud. Unfortunately, we were unable to respond to every inquiry during...

October 12, 2017

Media Quality Report: Q&A on viewability

Resources Topics Viewability

Media Quality Report: Q&A on viewability

During our recent webinar on the IAS Media Quality Report (MQR) H1 2017, we received many great questions about our viewability benchmarks and what they mean for the marketplace.

October 5, 2017

Closing the gap with uniform standards for viewability

Mobile & In-App Viewability

Closing the gap with uniform standards for viewability

Standardizing with the Open Measurement SDK With a 69% increase in mobile in-app use year-over-year, it’s no surprise that mobile in-app is one of the fastest growing areas for digital advertising. As an advertiser, and not unlike any other device,...

October 5, 2017

Climb the ladder to success ads.txt style

Ad Fraud Topics

Climb the ladder to success ads.txt style

As one of the new kids on the block, ads.txt acts as a building block to combat fraud, and more specifically domain spoofing, within the programmatic supply chain. What does this mean for publishers, advertisers, and data providers? While still...

October 4, 2017

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Category: Topics

Let’s get real: Detecting fraud takes a holistic approach

5 things publishers must know about GroupM SEA Supply Summit

Choosing a brand safety partner

The brand safety challenge today

10 minutes with the Trustworthy Accountability Group (TAG)

How to identify brand risk

Media Quality Report: Q&A on fraud

Media Quality Report: Q&A on viewability

Closing the gap with uniform standards for viewability

Climb the ladder to success ads.txt style

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Category: Topics

ACCESS THE STUDY NOW.

Access the case study now.​

Access the guide now.​

Access the research now.​

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DOWNLOAD CONTENT

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Access the case study now.

Access the guide now.

Access the research now.