Topics Archives

The differences in media quality across the globe

Our Media Quality Reports help you invest in digital with greater confidence by illustrating the state of online inventory today, for both display and video ads, across desktop and mobile. To provide this report, we analysed data from 300 billion...

September 29, 2017

Channels Mobile & In-App Topics Viewability

Viewability matters: The value for mobile publishers

Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video...

September 26, 2017

Brand Safety & Suitability Topics

Know your partner, use real-time blocking and multiple strategies

Our CMO, Maria Pousa, talks about brand safety and the need for brands to use multiple strategies if they want to be confident they are protecting themselves.

September 20, 2017

Monetising ad fraud: the fraudsters perspective

Ad Fraud Insights

Monetising ad fraud: the fraudsters perspective

The IAB and Ernst & Young estimate that $4.6 billion is lost due to ad fraud / non human traffic annually in the US. This is only one estimate, there are numerous estimates, with some reaching over 10 billion. However,...

September 19, 2017

Ad Fraud Brand Safety & Suitability Research Resources Topics Viewability

Transparency in digital: H1 2017 Media Quality Report

In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns.

September 18, 2017

Bringing transparency to mobile in-app buys with MoPub

Insights Mobile & In-App Viewability

Bringing transparency to mobile in-app buys with MoPub

To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available...

August 31, 2017

Channels Mobile & In-App Open Web Resources Topics

Make it count: a Q&A on mobile viewability

In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions.

August 22, 2017

Brand Safety & Suitability Insights Viewability

Cannes Lions interview: Scott Knoll, CEO, Integral Ad Science

On the occasion of the 2017 Cannes Lions Creativity Festival, I sat down with Integral Ad Science, President and CEO, Scott Knoll to discuss the ad tech landscape, the need for transparency in the digital ad supply chain, and his...

August 7, 2017

Resources Topics Viewability

Make it count: a Q&A on viewability

August 1, 2017

Advertising on social: it’s all relative

Channels CTV and Video Mobile & In-App Resources Social Platforms Topics Viewability

Advertising on social: it’s all relative

Social media is defined as “websites and applications that enable users to create and share content to participate in social networking.” It’s a pretty general definition, but that’s because it has to be. The concept of social media rapidly evolves...

July 25, 2017

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Category: Topics

The differences in media quality across the globe

Viewability matters: The value for mobile publishers

Know your partner, use real-time blocking and multiple strategies

Monetising ad fraud: the fraudsters perspective

Transparency in digital: H1 2017 Media Quality Report

Bringing transparency to mobile in-app buys with MoPub

Make it count: a Q&A on mobile viewability

Cannes Lions interview: Scott Knoll, CEO, Integral Ad Science

Make it count: a Q&A on viewability

Advertising on social: it’s all relative

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