Let’s get practical about AI and digital publishing
How AI and machine learning will help digital publishers.
Unlocking scale for mobile ad verification with Open Measurement
IAS and the IAB Tech Lab announce the Open Measurement SDK to brings transparency and consistency to in-app mobile advertising
The 20 most blocked keywords of March 2018
The 20 most blocked keywords globally in March 2018.
Case study: Improve your social viewability
Learn how a major CPG turned to IAS to to increase its understanding of media quality and to gain greater transparency into its campaigns on social media.
Ask a social buyer: iProspect
We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.
Three tips to protect your in-app investment
Three tips for protecting and maintaining brand safety for your in-app digital advertising investment.
Getting digital to square one
Brand safety? Non-viewable impressions? Ad fraud? Traditional media doesn't have any of these challenges. For digital advertising, just adding value means getting back to square one.
The 20 most blocked keywords of February 2018
The 20 most blocked keywords globally in February 2018.
Avoiding false positives: Strategic implementation of keyword blocking
How brands can fine tune their keywords to prioritize brand safety in digital environments without sacrificing scale in digital campaigns.
FEC regulations that publishers should know
The 2018 midterm campaign season is coming and political advertising spend is expected to break records, but publishers need to be sure they're playing by the rules. Learn how publishers can earn campaign ad spend without breaking FEC rules.
