BackgroundIn May 2024, MilliporeSigma is the Life Science business of Merck KGaA, Darmstadt, Germany, and operates as MilliporeSigma in the United States and Canada embarked on a mission to elevate its media campaign efficacy by partnering with IAS. The primary...
The report anticipates more competition among advertisers to deliver their messages effectively on media like social media and CTV Indian Premier League (IPL) 2025, could be a game-changer for social media advertising, with advertising revenue expected between ₹6,000 crore and...
Market-leading global benchmarks to drive business results The digital landscape has expanded beyond developments we’ve come to expect. From groundbreaking advancements in AI and machine-learning technology to near-constant innovation across environments and channels, it’s clear that marketers are juggling more...