Viewability Archives

Viewability, viewability, viewability

Over 1,000 digital advertising professionals ranked viewability as the #1 most important aspect media quality. So, we dug a little deeper - here's what they had to say about the industry guidelines and transacting on viewability.

March 13, 2017

Is an open source initiative the key to solving viewability problems?

Insights Mobile & In-App Viewability

Is an open source initiative the key to solving viewability problems?

Integral Ad Science's General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. Find our more about the future of mobile measurement.

March 8, 2017

Transparent, efficient, and universal: making the case for open sourcing software

Channels Insights Mobile & In-App Research Resources Topics Viewability

Transparent, efficient, and universal: making the case for open sourcing software

Integral Ad Science set out to understand what it would take to deliver third-party verification at scale for their customers and partners. This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for...

January 28, 2017

Channels Mobile & In-App Resources Topics Viewability

Moving open source SDK forward: IAB to assume governance of industry initiative

In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward. With their leadership, we hope to make this solution a true industry...

January 10, 2017

Insights Viewability

Viewability’s double-edged sword

It makes sense that the industry has been focused on viewability through a media-centric lens. With this approach, media buyers and sellers can determine whether specific ads are in view and which ad units and pages offer the greatest chance...

December 16, 2016

The ad quality revolution is still unfolding

Ad Fraud Insights Viewability

The ad quality revolution is still unfolding

Our CEO, Scott Knoll, discusses viewability, measurement, and more on AdExchanger Talks, a podcast focused on data-driven marketing.

November 30, 2016

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Category: Viewability

Viewability, viewability, viewability

Is an open source initiative the key to solving viewability problems?

Transparent, efficient, and universal: making the case for open sourcing software

Moving open source SDK forward: IAB to assume governance of industry initiative

Viewability’s double-edged sword

The ad quality revolution is still unfolding

ACCESS THE STUDY NOW.

Access the case study now.

Access the guide now.

Access the research now.

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Category: Viewability

Viewability, viewability, viewability

Is an open source initiative the key to solving viewability problems?

Transparent, efficient, and universal: making the case for open sourcing software

Moving open source SDK forward: IAB to assume governance of industry initiative

Viewability’s double-edged sword

The ad quality revolution is still unfolding

ACCESS THE STUDY NOW.

Access the case study now.​

Access the guide now.​

Access the research now.​

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Access the case study now.

Access the guide now.

Access the research now.