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  1. Home
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  3. | Transparent, efficient, and universal: making the case for open sourcing software
January 28, 2017 by IAS Team

Transparent, efficient, and universal: making the case for open sourcing software

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Viewability
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Transparent, efficient, and universal: making the case for open sourcing software

With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. Integral Ad Science set out to understand the market challenges and identify what it would take to deliver third-party verification at scale for their customers and partners. In opening a dialogue across the digital advertising community, IAS learned that the best solution was to open source their proprietary software. This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for the industry.

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