The 2026 Industry Pulse Report – US Edition
The 2026 Industry Pulse Report provides a first look at how advertisers and publishers are preparing for an era defined by AI, video-first consumer behavior, and a demand for quality.
Media Quality Report: 20th Edition
Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...
What is Digital Ad Viewability — and Why is it So Important?
Ad viewability is a key topic of conversation in the advertising industry, often regarded as a fundamental measure of success for display and video ads. But why does ad viewability matter so much? Just because an ad is served doesn’t...
Mastering Ad Verification: Viewability, Ad Fraud, and Brand Safety Measurement for Effective Campaigns
Digital advertising presents countless opportunities for brands to connect with their target audiences, but ensuring that ads are actually seen by real people, in the right places, and within safe environments is no small task. As brands aim to reach...
End-to-End Ad Measurement is Super Valuable — Here’s Why
It’s no secret that measurement is a crucial component of successful advertising campaigns. Advertisers and publishers alike have been measuring digital impressions for decades. But ad measurement has evolved significantly since its inception, and impressions aren’t the only metric that...
Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees
For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions.
Media Quality Report: 19th Edition
The 19th edition of the Media Quality Report is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. Download the report now.
IAS Earns MRC Accreditation for Third-Party Calculation and Reporting of Youtube Viewability
IAS has earned accreditation by the Media Rating Council (MRC) for third-party calculation and reporting of YouTube Viewability on desktop and mobile.
HP Drives Attention and Results with IAS and Lumen Research
Media quality gets attention, and attention gets results. Download the case study now to learn more about how viewability can be a key driver of attention for your brand.
IAS Drives Stronger Brand Lift for Emerging Electric Auto Brand
IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift In this case study, IAS partnered with Upwave and an emerging electric automotive brand to show the role media quality plays in driving business results for the auto...
