IAS has announced three senior appointments in Australia and New Zealand (ANZ) to accelerate growth in the region.
“Australia and New Zealand are a priority for IAS and these appointments will help continue our growth in the region by providing world-class customer service,” IAS SVP APAC Laura Quigley says.
“These senior roles not only reinforce the importance of Australia and New Zealand in IAS’s growth strategy but will support the acceleration of programmatic advertising in the region.”
Miles joined IAS in 2017 as the sales director of Australia and New Zealand.
In her new role as country manager ANZ, she will lead the regional business, reporting directly to Quigley.
“I’m excited by the continued growth in programmatic advertising in multiple markets across the Asia Pacific, with Australia leading the way in the region,” Miles says.
“Our cutting-edge technology, advanced automation process, a keen understanding of clients’ needs, and deep integration with client tech stacks are what make IAS the ad verification partner of choice in ANZ.”
Coleman has joined IAS as the commercial lead for ANZ where he will be responsible for shaping and spearheading the local business development strategy.
Prior to IAS, he was operations manager at News Corp leading the GroupM account before being promoted to national advertising product specialist, driving video advertising revenue nationally.
Before NewsCorp, he held sales and marketing roles at online retail company WineMarket, Woolworth’s digital arm.
“I am delighted to join IAS at this critical point in the company’s journey and amidst exciting growth in programmatic,” Coleman says.
“Having worked with a top publisher, I understand how important efficiency and achieving ROI are for our partners. I look forward to working with brands, agencies, and publishers to drive further adoption of IAS’s solutions in the market.”
Barta, who joined IAS in 2015, will now take on the role of head of customer success ANZ and lead a team driving efficiency and outcomes for buy-side and sell-side partners.
She previously held roles in technical client services.
Before joining IAS, she worked with ninemsn as a campaign manager.
“Our brand and agency partners in Australia trust IAS as the industry leader in ad verification and recognize our world-class customer service,” Chanel Barta says.
“I’m thrilled to be leading the charge to foster deeper relationships with our partners in ANZ.”
This article was first published on AdNews