Between a global pandemic, wars, highly polarized political rhetoric, and ongoing coverage of key social justice issues, deciding on how you want your brand to show up in public, let alone controlling where your ads appear, can be daunting.
While over 50% of consumers buy or advocate for brands based on their beliefs or values, less than 5% of media spends by Brands in Asia have Brand Safety or Verification controls in place.
But why build a brand just to tear it down online?
Determining risk tolerance, is critical in the pursuit of audience reach and relevance. Ultimately, paying more for one impression may leave a lasting impression on consumers.
To help guide brands navigate this ever challenging topic of Brand Safety, Integral Ad Science partnered with MediaCom to produce a white paper entitled ‘Making the Right Impression – Building Safe Brands Online’
The white-paper highlights the issues faced by Brands in the current climate, areas where Brands need to evolve and best practices to ensure a safer advertising experience.