As the festive season approaches, consumers are gearing up for their holiday shopping, and advertisers have a unique opportunity to tap into this growing demand.
Our latest Holiday Shopping in India 2024 Research Report provides insights into how Indian consumers are planning their holiday purchases, and how brands can align their strategies to maximise success.
Key findings include:
- 89% of consumers plan to start their year-end shopping before November.
- 88% of consumers will increase their holiday shopping budget compared to last year.
- 79% of consumers plan to shop online, with 80% using mobile devices for purchases.
This Research Report highlights not only the growing reliance on e-commerce but also the importance of contextually relevant advertising.
With 93% of consumers finding online ads essential for discovering new products, brands have a significant opportunity to reach engaged buyers through targeted digital.
Download the full report here to find out more about maximising your digital campaigns for the holiday season!