Discrepancies around viewability measurement are holding back discussions on media quality.

Discrepancies in viewability measurement are holding back the UK from trading on viewable impressions.

You've increased your viewability rates by applying pre-bid targeting for viewability and by blocking ad fraud. Congrats! Your digital ad spend will already be more effective. However, even a campaign with excellent viewability can be compromised by problems, such as...

The misalignment of interests between publishers and marketers, calling out issues with fraud detection, hover rates, and discrepancies with viewability.