CTV & Video Archives

IAS chosen as an NBCUniversal Certified Measurement Partner

IAS is thrilled to announce that we have been chosen as an NBCUniversal Certified Measurement Partner. This certification is a major step forward for the industry, as IAS and NBCUniversal work together to evolve media measurement by building an increasingly...

March 22, 2022

IAS and State Farm Talk Contextual Targeting at SXSW

Contextual Targeting CTV & Video Events & Videos

IAS and State Farm Talk Contextual Targeting at SXSW

Context is Key: Revolutionizing Advertising Strategies with Relevance When it comes to brands’ advertising strategies, it’s no secret that context matters. State Farm has mastered contextual audience targeting, proving that this approach certainly plays a role in memorable, eye-catching, and,...

March 12, 2022

Brand Safety & Suitability Contextual Targeting CTV & Video Events & Videos

IAS Discusses the Future of Context at IAB’s Annual Leadership Meeting

Beyond Brand Safety & Suitability: Looking to the Future of Context It’s undeniable that brand safety and suitability are essential to any marketing strategy. Avoiding risky content such as misinformation is critical to protecting a brand’s reputation, but finding ideal...

February 1, 2022

Now Streaming: A guide to everything you need to know about CTV

CTV & Video Guides

Now Streaming: A guide to everything you need to know about CTV

With this guide, Integral Ad Science is helping advertisers gain transparency and media quality on connected TV, tackling issues from CTV fraud to brand safety and suitability.

November 29, 2021

Advertising Week NY 2021: The Shift to CTV

CTV & Video

Advertising Week NY 2021: The Shift to CTV

This year at Advertising Week New York, IAS CEO Lisa Utzschneider hosted “The Shift to CTV: Your Audience is Waiting” with the Head of Platform Sales & Agency Development at Samsung Ads, Joe Melaragno, and the CEO of Publica, Ben...

November 15, 2021

IAS Talks CTV at the AdMonsters Publisher Forum

Ad Fraud CTV & Video Events & Videos Publisher

IAS Talks CTV at the AdMonsters Publisher Forum

Streaming Showdown: Winning over divided consumer attention Consumers pressed play in unprecedented numbers in the past year, as remote work took center stage and Connected TV (CTV) consumption grew. Recently, IAS rode the CTV wave with our exciting acquisition of...

November 7, 2021

Watch On-Demand: Shaking Up Seasonal Segments with IAS

Contextual Targeting CTV & Video Events & Videos

Watch On-Demand: Shaking Up Seasonal Segments with IAS

The buzz of the holiday season is already upon us and consumers are gearing up for another online-heavy shopping season. In 2021, 75% of consumers purchased their gifts on e-commerce sites. Contextual targeting offers a way to stay relevant and...

October 4, 2021

Think you’re streaming on a CTV? Think again.

CTV & Video Guides

Think you’re streaming on a CTV? Think again.

Consumers on couches are spending more time than ever binge-watching streaming content on connected TV devices, but have you ever tried explaining that to them? Chances are, many consumers are unaware of the differences between streaming devices, let alone the...

February 25, 2021

CTV & Video Research

Press Play: CTV and Ads

Before connected TV, primetime ruled. Imagine families arguing over the remote, unable to pause or stream another time, rushing to grab snacks during commercial breaks, and therefore, missing the ads altogether. Fast forward to today and step aside, TV Guide!...

October 27, 2020

Channels CTV & Video Events & Videos Insights Open Web Topics

On-Demand Webinar: The At-Home Audience

Feeling a little lost in the connected TV (CTV) landscape? Get to know the difference between apps, devices, and channels and unlock addressable ad inventory on the most popular streaming platforms. Watch our latest webinar for more.

September 25, 2020

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Category: CTV & Video

IAS chosen as an NBCUniversal Certified Measurement Partner

IAS and State Farm Talk Contextual Targeting at SXSW

IAS Discusses the Future of Context at IAB’s Annual Leadership Meeting

Now Streaming: A guide to everything you need to know about CTV

Advertising Week NY 2021: The Shift to CTV

IAS Talks CTV at the AdMonsters Publisher Forum

Watch On-Demand: Shaking Up Seasonal Segments with IAS

Think you’re streaming on a CTV? Think again.

Press Play: CTV and Ads

On-Demand Webinar: The At-Home Audience

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