Channels Archives

The sustainability of ad-free subscriptions

As CTV continues to grow in both ad spend and consumer adoption, streaming services will have to adapt their subscription models to compete in a market that is quickly becoming saturated with new platforms.

February 20, 2020

Brand Safety & Suitability Insights Social Platforms

IAS and YouTube: Creating a brand suitable climate

Last month, news broke that ads from 108 brands ran on YouTube videos that contained misinformation about climate change. With IAS, brands can proactively protect against unsuitable content by leveraging our YouTube Verification solution.

February 10, 2020

CTV & Video Insights

Open Measurement: The final lap

The Open Measurement initiative was created to solve an industry-wide challenge, but there's still more to do when it comes to streamlining measurement in the digital advertising ecosystem.

January 28, 2020

CTV & Video Insights

All truths, no lies: CTV Myths debunked

Explaining the truth behind the most common misconceptions about CTV and the digital advertising landscape on the platform.

January 16, 2020

Tech Talk with MoPub: The evolving mobile landscape

Mobile & In-App Publisher

Tech Talk with MoPub: The evolving mobile landscape

IAS sat down with Meagan Ralston, Manager of Strategic Partners at MoPub, to discuss their perspectives on the evolving mobile landscape for digital advertising.

January 7, 2020

Brand Safety & Suitability Channels Social Platforms Topics

Bringing greater brand safety controls to Facebook video

IAS teamed up with Facebook to release a first-of-its-kind brand safety and suitability solution for Facebook in-stream videos.

November 20, 2019

Brand Safety & Suitability Open Web Topics

Make a list, check it twice: a holiday buying guide

The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is...

November 11, 2019

Clicks vs. Bricks: Finding the sweet spot in your digital ad buys

Case Studies Open Web

Clicks vs. Bricks: Finding the sweet spot in your digital ad buys

Whether you sell online, in-store, or both, finding the balance between in-store aesthetics and digital advertising investments is crucial this time of year.

October 30, 2019

Channels CTV & Video

Chicago Breakfast Bytes Panel Summary

IAS hosted a panel with guests from across the digital advertising industry to understand how the proliferation of mobile devices, Connected TV (CTV), and access to the internet are driving this year’s projected 21% increase in US digital video spend.

October 29, 2019

Creatives made for social drive better performance

Channels Social Platforms Topics Viewability

Creatives made for social drive better performance

A major logistics company partnered with IAS to discover the performance gap between made-for-social creatives and television-port video creatives.

October 28, 2019

Guides Social Platforms

Social Cheat Sheet

Our Social Cheat Sheet has the key objectives you should be incorporating into your digital strategy, as well as a simple plan-of-action to scale your social ROI.

October 18, 2019

Ad Fraud Events & Videos Mobile & In-App Open Web Resources

Webinar: 2019 Holiday Buying Unwrapped

Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the...

October 9, 2019

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Channels

The sustainability of ad-free subscriptions

IAS and YouTube: Creating a brand suitable climate

Open Measurement: The final lap

All truths, no lies: CTV Myths debunked

Tech Talk with MoPub: The evolving mobile landscape

Bringing greater brand safety controls to Facebook video

Make a list, check it twice: a holiday buying guide

Clicks vs. Bricks: Finding the sweet spot in your digital ad buys

Chicago Breakfast Bytes Panel Summary

Creatives made for social drive better performance

Social Cheat Sheet

Webinar: 2019 Holiday Buying Unwrapped

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