Social Platforms Archives

IAS Expands Brand Safety & Suitability Measurement to Threads

As Meta’s Threads becomes a new space for community and conversation, it also presents new considerations for brand safety & suitability. That’s why we’re expanding Total Media Quality for Meta to include Brand Safety & Suitability Measurement on Threads—so you...

October 16, 2025

Brand Safety & Suitability Featured Research Social Platforms

Power Stronger Performance on Social

Learn how top advertisers are maximizing performance on social this holiday season Social media is a high-stakes arena for advertisers. It’s where your audience spends the bulk of their time. But while the reach is undeniable, the content environment is...

September 15, 2025

Unlock Deeper Attention Insights on Snapchat

Featured Insights Our Partners Social Platforms

Unlock Deeper Attention Insights on Snapchat

We’re pleased to announce first-to-market Snap Attention Measurement — a new product in partnership with Snap and Lumen Research to bring advanced attention insights to your campaigns.

June 30, 2025

Brand Safety & Suitability Featured Insights Social Platforms

Social Optimization for TikTok Now Includes Video Exclusion Lists

Access greater control over brand-suitable ad placements on TikTok Maximizing investments and driving ROI on TikTok is easier than ever. We’ve expanded our industry-leading Social Optimization product to include pre-bid Video Exclusion Lists, empowering you with greater control over your...

April 14, 2025

Brand Safety & Suitability Featured Insights Social Platforms

Total Media Quality Now Available on Reddit

Engage with real users and protect your brand on Reddit Safeguard and scale across Reddit with Total Media Quality. Starting today, you can access industry-aligned Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement across your Reddit campaigns as...

April 3, 2025

Featured Insights Our Partners Social Platforms

Improve Brand Suitability with Meta Optimization

Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.

February 13, 2025

IAS Empowers Advertisers Across Social Media Platforms

Featured Research Social Platforms

IAS Empowers Advertisers Across Social Media Platforms

IAS is proud to be a trusted media measurement and optimization leader across social and video platforms, the open web, CTV, and other digital channels. Amid ongoing industry change and rapid shifts across the digital advertising industry, we’re here to...

January 20, 2025

Articles Brand Safety & Suitability Research Social Platforms

3 Ways to Keep Your Brand Safe on Social Media

How to maximize impact while ensuring brand integrity in social media advertising Brands know that the social media landscape is rife with opportunity. With 97% of U.S. consumers actively using social media platforms, this environment offers an unparalleled opportunity to...

October 24, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Social Platforms

Expanded End-to-End Coverage Across TikTok

TikTok has grown rapidly — and so has our partnership. As announced in April 2024, our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality (TMQ) for TikTok, includes Vertical Sensitivity and Category Exclusion controls measurement. Read...

October 8, 2024

IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

Featured Insights Our Partners Social Platforms

IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

Detect misinformation to safeguard and scale your brand on TikTok Avoiding misinformation is critical for maintaining brand reputation — and driving business results. IAS found that 75% of consumers feel less favorably toward brands that advertise near misinformation, while brands...

October 7, 2024

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Category: Social Platforms

IAS Expands Brand Safety & Suitability Measurement to Threads

Power Stronger Performance on Social

Unlock Deeper Attention Insights on Snapchat

Social Optimization for TikTok Now Includes Video Exclusion Lists

Total Media Quality Now Available on Reddit

Improve Brand Suitability with Meta Optimization

IAS Empowers Advertisers Across Social Media Platforms

3 Ways to Keep Your Brand Safe on Social Media

Expanded End-to-End Coverage Across TikTok

IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

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Category: Social Platforms

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