Clicks vs. Bricks: Finding the sweet spot in your digital ad buys
Whether you sell online, in-store, or both, finding the balance between in-store aesthetics and digital advertising investments is crucial this time of year.
Does viewability drive conversions?
In partnership with GroupM, IAS identified three brand candidates to participate in an Online Conversion Lift study. This study shows that by leveraging additional insights from Online Conversion Lift data, you can further inform and optimize your media strategy.
Ubisoft Canada increases social ROI using IAS’s data driven insights
It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...
How Omnicom Media Group UK reduces brand risk and media waste for advertisers
Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired content....
PSA, MediaCom, IAS and YouTube pledge for brand safety
Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.
How publishers can use Publisher Optimization to reduce brand risk
A major publisher was challenged by a Fortune 100 technology advertiser to meet the stringent brand safety requirements. The tech brand established brand safety standards to prevent their ads from being delivered next to content that could negatively impact consumer...
How LifeLock used Online Conversion Lift to drive impact
Impressions alone don’t create impact, time-in-view does. LifeLock neededt to understand how exposure time and impression length impacted ROI in a key campaign. Learn how LifeLock used time-based insights to discover how much time-in-view was needed to generate the maximum...
How publishers can reduce fraud with Optimization
A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...
How a news and culture publisher improved viewability
Learn how a news and culture publishers leveraged IAS solutions to increase the viewability rate of their inventory and meet strict advertiser viewability requirements.
Case Study: How one CPG brand cut programmatic ad fraud
CPG marketers were the earliest adopters of programmatic buying. However, they've also been facing challenges with their digital advertising, including buying impressions that reach non-human audiences, a problem that can be particularly prevalent in unfiltered programmatic environments. Learn how to...
