Insights Archives

From Achievement to Acceleration: Looking Ahead to IAS Priorities in 2026

CEO Lisa Utzschneider shares how IAS is accelerating media quality in 2026 with AI-powered innovation, global expansion, and industry-leading trust and transparency. Read more here.

December 23, 2025

Introducing IAS Agent: Your AI-Powered Assistant that Instantly Uncovers Deep Insights and Powers Performance

Efficiency & Optimization Featured Insights Product

Introducing IAS Agent: Your AI-Powered Assistant that Instantly Uncovers Deep Insights and Powers Performance

IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.

December 16, 2025

IAS + Burt Intelligence: Bringing Publishers a Unified View of Their Data

Insights Open Web Our Partners Publisher

IAS + Burt Intelligence: Bringing Publishers a Unified View of Their Data

IAS is partnering with Burt Intelligence, a leading analytics and reporting platform built specifically for digital publishers. Together, we’re making it easier for publishers and sell-side platforms to unify their data, verify quality, and streamline operations — all in one...

December 10, 2025

IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties

Featured Insights

IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties

Integral Ad Science achieved a major industry milestone—earning Media Rating Council (MRC) accreditation for its server-to-server (S2S) integration of Amazon DSP impression, viewability and invalid traffic data into its digital ad measurement platform. Read more here.

November 13, 2025

IAS and Snap Expand Long-Standing Partnership to Include Sponsored Snaps

Featured Insights Our Partners Social Platforms

IAS and Snap Expand Long-Standing Partnership to Include Sponsored Snaps

We’re pleased to announce that we have expanded our partnership with Snap Inc., giving advertisers even more powerful tools to validate and optimize their Snapchat campaigns.

November 4, 2025

Inside “Arcade,” the Gaming Web That Plays Itself

Ad Fraud Featured Insights Mobile & In-App Threat Lab

Inside “Arcade,” the Gaming Web That Plays Itself

The IAS Threat Lab's latest discovery, Arcade, reveals a growing monetization pattern within the open web’s gaming ecosystem. Read more here.

October 29, 2025

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

Insights Open Web Our Partners

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

Launch programmatic campaigns with greater confidence and accuracy in StackAdapt At IAS, we’re committed to providing programmatic advertisers everywhere with greater transparency, trust, and control over their campaigns. That’s why we’re integrating our pre-bid segments within the StackAdapt DSP. Advertisers...

September 24, 2025

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

Insights Open Web Our Partners

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

At IAS, we’ve always believed that media quality means more than making sure ads are viewable, fraud-free, and brand-safe. It’s also about accountability — and that includes environmental responsibility and transparency. That’s why we’re excited to announce our expanded partnership...

September 16, 2025

IAS Threat Lab Uncovers Sophisticated Fraud Scheme Targeting Android Devices

Featured Insights Mobile & In-App Threat Lab

IAS Threat Lab Uncovers Sophisticated Fraud Scheme Targeting Android Devices

What happens when utility apps turn into full-screen ad machines? The IAS Threat Lab has uncovered a global ad fraud scheme — codenamed “Mirage” — designed to mislead users, inflate installs, and exploit the mobile advertising ecosystem.

July 23, 2025

Featured Insights Open Web

Combating AI-Generated Slop Sites

Pros and Cons of Generative AI for Programmatic Advertisers Generative AI offers a multitude of benefits to programmatic advertisers across creative development and personalization, campaign optimization, brand safety and fraud mitigation, and operational efficiency. While powerful, generative AI also introduces...

July 17, 2025

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Category: Insights

From Achievement to Acceleration: Looking Ahead to IAS Priorities in 2026

Introducing IAS Agent: Your AI-Powered Assistant that Instantly Uncovers Deep Insights and Powers Performance

IAS + Burt Intelligence: Bringing Publishers a Unified View of Their Data

IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties

IAS and Snap Expand Long-Standing Partnership to Include Sponsored Snaps

Inside “Arcade,” the Gaming Web That Plays Itself

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

IAS Threat Lab Uncovers Sophisticated Fraud Scheme Targeting Android Devices

Combating AI-Generated Slop Sites

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