Insights Archives

How Advertisers Can Avoid Overblocking During Major Cultural Moments

Every year, major cultural moments like awards season, the Super Bowl, or March Madness generate headlines, social media buzz, and countless opportunities for advertisers to connect with highly engaged audiences. But overblocking has been an ongoing issue. For example, this...

April 17, 2025

Brand Safety & Suitability Featured Insights Social Platforms

Social Optimization for TikTok Now Includes Video Exclusion Lists

Access greater control over brand-suitable ad placements on TikTok Maximizing investments and driving ROI on TikTok is easier than ever. We’ve expanded our industry-leading Social Optimization product to include pre-bid Video Exclusion Lists, empowering you with greater control over your...

April 14, 2025

Brand Safety & Suitability Featured Insights Open Web

Supporting News While Ensuring Brand Suitability

In recent months, the industry has pointed to media quality and measurement companies to address how brand safety will unlock greater media spend on news. There’s a perception that brand safety measures limit advertising on news content, inadvertently harming news....

April 9, 2025

Brand Safety & Suitability Featured Insights Social Platforms

Total Media Quality Now Available on Reddit

Engage with real users and protect your brand on Reddit Safeguard and scale across Reddit with Total Media Quality. Starting today, you can access industry-aligned Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement across your Reddit campaigns as...

April 3, 2025

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

Ad Fraud Insights Threat Lab

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

The IAS Threat Lab has uncovered an extensive and sophisticated ad fraud scheme, codenamed Vapor, that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads.

March 5, 2025

Featured Insights Our Partners Social Platforms

Improve Brand Suitability with Meta Optimization

Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.

February 13, 2025

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Efficiency & Optimization Featured Insights Our Partners

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Ensure a seamless end-to-end campaign optimization workflow with Quality Sync in Display & Video 360 IAS is pleased to share that we have integrated our Quality Sync pre-bid segment with Display & Video 360. Our unified pre-bid segment is designed...

February 10, 2025

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

Ad Fraud Articles Digital Audio Insights

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

How Advertisers Can Detect Ad Fraud on Digital Audio Streaming Services Listeners are flocking to digital audio streaming services with no indication of slowing down. As advertisers follow, the quality of audio streaming inventory is proving to be more important...

January 29, 2025

Brand Safety & Suitability Insights Mobile & In-App Our Partners

Total Media Quality Now Available on Kwai

Partnership brings exclusive content-level Brand Safety and Suitability Measurement to Kwai We are pleased to share that we have partnered with Kwai for Business with our AI-driven Total Media Quality for Kwai for Business product suite. Total Media Quality for...

December 19, 2024

What is Programmatic Advertising? A Comprehensive Guide

Efficiency & Optimization Insights Open Web

What is Programmatic Advertising? A Comprehensive Guide

The number of online consumers is rapidly growing, and so is the need for ads that capture attention and make an impact. It’s crucial that marketers can depend on a transparent and trustworthy ad publishing process to reach consumers online...

December 18, 2024

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Category: Insights

How Advertisers Can Avoid Overblocking During Major Cultural Moments

Social Optimization for TikTok Now Includes Video Exclusion Lists

Supporting News While Ensuring Brand Suitability

Total Media Quality Now Available on Reddit

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

Improve Brand Suitability with Meta Optimization

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

Total Media Quality Now Available on Kwai

What is Programmatic Advertising? A Comprehensive Guide

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