Insights Archives

IAS’s Commitment to Media Quality

This update addresses a recent report by a third-party who inaccurately represented our technology. At IAS, we are driven by a singular mission: to be the global benchmark for trust and transparency in digital media quality.

August 7, 2024

Ad Fraud Insights

What Is Click Fraud?

Click fraud stands as a persistent threat that undermines the integrity and effectiveness of online marketing efforts. Simply put, click fraud involves the deceptive practice of clicking on online advertisements with malicious intent rather than genuine interest. This can be...

August 5, 2024

Ad Fraud Brand Safety & Suitability Insights Viewability

End-to-End Ad Measurement is Super Valuable — Here’s Why

It’s no secret that measurement is a crucial component of successful advertising campaigns. Advertisers and publishers alike have been measuring digital impressions for decades. But ad measurement has evolved significantly since its inception, and impressions aren’t the only metric that...

July 17, 2024

Contextual Targeting Featured Insights

Scaling Your Brand Amid Surging Political Content and Misinformation

The U.S. presidential election year is well underway, with media coverage ramping up across the country. Is your brand avoiding misinformation and risky content? Read more here.

July 9, 2024

Ad Fraud Brand Safety & Suitability Featured Insights Viewability

Effectively Validate Media Quality Across the Microsoft Advertising Network

Delivering your ads to the right places and driving impact to the right audience has never been easy — until now. Starting today, IAS and Microsoft are joining forces to provide new levels of transparency into ad performance across the...

June 25, 2024

Brand Safety & Suitability Featured Insights Proprietary Platforms

Safeguard & Scale Your Business Across Snap

IAS has partnered with Snap for first-to-market, Global Alliance for Responsible Media (GARM)-aligned Brand Safety & Suitability measurement, as part of Total Media Quality for Snap.

June 17, 2024

Brand Safety & Suitability Featured Insights Proprietary Platforms

IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns

IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to Performance Max and Demand Gen campaigns on Google Ads, as part of Total Media Quality for YouTube.

June 17, 2024

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

Contextual Targeting Efficiency & Optimization Featured Insights Publisher Viewability

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions.

June 13, 2024

IAS and Sincera Announce Strategic Multi-Year Partnership to Enhance AI-Driven Measurement and Optimization Solutions

Featured Insights Our Partners

IAS and Sincera Announce Strategic Multi-Year Partnership to Enhance AI-Driven Measurement and Optimization Solutions

IAS and Sincera announced today a multi-year, exclusive partnership to enhance AI-driven measurement and optimization solutions to drive omnichannel media quality. Read more here.

June 12, 2024

IAS Partners with Lunio to Provide Click Fraud Measurement and Protection

Ad Fraud Featured Insights Our Partners

IAS Partners with Lunio to Provide Click Fraud Measurement and Protection

IAS is teaming up with Lunio in a first-to-market partnership to provide post-click measurement and protection across search, social, and display networks. Read more here.

June 11, 2024

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Category: Insights

IAS’s Commitment to Media Quality

What Is Click Fraud?

End-to-End Ad Measurement is Super Valuable — Here’s Why

Scaling Your Brand Amid Surging Political Content and Misinformation

Effectively Validate Media Quality Across the Microsoft Advertising Network

Safeguard & Scale Your Business Across Snap

IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

IAS and Sincera Announce Strategic Multi-Year Partnership to Enhance AI-Driven Measurement and Optimization Solutions

IAS Partners with Lunio to Provide Click Fraud Measurement and Protection

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