Insights Archives

What are Retail Media Networks? A Comprehensive Overview

Your guide to retail media networks As online shopping continues to surge in popularity among consumers, retail media is becoming a go-to strategy for brands. Activating campaigns through retail media partners allows brands to leverage retailers’ first-party customer data for...

October 17, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Social Platforms

Expanded End-to-End Coverage Across TikTok

TikTok has grown rapidly — and so has our partnership. As announced in April 2024, our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality (TMQ) for TikTok, includes Vertical Sensitivity and Category Exclusion controls measurement. Read...

October 8, 2024

IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

Featured Insights Our Partners Social Platforms

IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

Detect misinformation to safeguard and scale your brand on TikTok Avoiding misinformation is critical for maintaining brand reputation — and driving business results. IAS found that 75% of consumers feel less favorably toward brands that advertise near misinformation, while brands...

October 7, 2024

Insights

20 Stats on Digital Advertising

Comprehensive insights on ad measurement, contextual targeting, social media, and more Navigating the digital advertising industry can often feel like finding your way through a dense fog. You’re pouring money into campaigns, but it’s hard to see where it’s going...

October 7, 2024

Quality Attention For Publishers and Platforms

Attention Featured Insights Publisher

Quality Attention For Publishers and Platforms

Publishers and platforms can demonstrate the true impact of their inventory, optimize for engagement, and align with advertiser KPIs with Quality Attention. Read more here.

October 3, 2024

Brand Safety & Suitability CTV & Video Featured Insights

How Show-Level Data is Transforming Connected TV Advertising

The digital advertising landscape is undergoing a monumental shift with the rapid rise of Connected TV (CTV). As viewers increasingly move from traditional linear TV to streaming platforms, advertisers are uncovering new opportunities and challenges. At the heart of this...

September 30, 2024

Ad Fraud Brand Safety & Suitability Featured Insights Our Partners Viewability

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

IAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV. Read more here.

September 27, 2024

Brand Safety & Suitability Featured Insights Our Partners

Total Media Quality for YouTube Now Includes IAS’s Brand Safety and Suitability Measurement for Misinformation

IAS is expanding its Total Media Quality product on YouTube to include its industry-aligned brand safety and suitability reporting for misinformation. With this enhanced measurement, you can further verify the safety and suitability of your digital media investments for campaigns...

September 26, 2024

How To Maximize Political Ad Performance in Swing States

Contextual Targeting Featured Insights

How To Maximize Political Ad Performance in Swing States

The IAS Election Lab explored contextual targeting across seven key swing states — Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin — to pinpoint the top-performing segments based on volume, media quality, and campaign results. Read more here.

September 18, 2024

IAS Launches First-to-Market Integration with Roblox for 3D Immersive Measurement

Featured Insights Our Partners

IAS Launches First-to-Market Integration with Roblox for 3D Immersive Measurement

IAS and Roblox are bringing industry-leading 3D Viewability and Invalid Traffic measurement in a first-to-market partnership for Roblox immersive environments. Through this product, advertisers can access trusted global third-party measurement to verify that their Roblox in-experience advertisements are driving engagement...

September 12, 2024

Brand Safety & Suitability Featured Insights

Total Media Quality Now Live for Pinterest

IAS and Pinterest have joined forces to provide Brand Safety and Suitability Measurement aligned to the GARM framework, as part of Total Media Quality for Pinterest.

September 5, 2024

Articles Brand Safety & Suitability Insights

What is Brand Suitability?

In today’s hyper-connected world, every ad placement is a reflection of your brand. Whether it’s on a website, a social feed, or a streaming platform, where your ads appear shapes how consumers perceive you. Yet, with the rise of automated...

September 2, 2024

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Insights

What are Retail Media Networks? A Comprehensive Overview

Expanded End-to-End Coverage Across TikTok

IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

20 Stats on Digital Advertising

Quality Attention For Publishers and Platforms

How Show-Level Data is Transforming Connected TV Advertising

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

Total Media Quality for YouTube Now Includes IAS’s Brand Safety and Suitability Measurement for Misinformation

How To Maximize Political Ad Performance in Swing States

IAS Launches First-to-Market Integration with Roblox for 3D Immersive Measurement

Total Media Quality Now Live for Pinterest

What is Brand Suitability?

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