The ad quality revolution is still unfolding
Our CEO, Scott Knoll, discusses viewability, measurement, and more on AdExchanger Talks, a podcast focused on data-driven marketing.
How to engage customers in a new, mixed-reality world
Augmented reality (AR), virtual reality (VR), and a combination of the two known in the industry as mixed reality (MR) have the potential to create a whole new platform, ecosystem, and media that will offer new and exciting ways to...
Integral Ad Science to attack zombie TVs after Dark
Our GM of Video, Kevin Lenane, talks about video, viewability, and more at Beet Retreat 2016: The Transformation of Television Advertising.
What exactly counts as fraud?
We all know ad fraud is a problem, but it’s not always clear what exactly counts as fraud. Here's a snapshot to help illustrate.
Your holiday campaign insights, unwrapped
Our analysts studied media quality trends over Q4 2015 to help the industry understand what to expect in the coming weeks as holiday advertising efforts ramp up.
Ad fraud: the essentials
We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand...
The bot papers: Avireen
David Wells, Senior Malware Analyst at Integral Ad Science, goes into specific technical detail of not only what Avireen does, but how it carries out ad fraud.
IAS Viewability Breakfast: panel discussion
Moderated by Jim Egan, VP Publisher Development at IAS, with panelists from IPG, GroupM, The Guardian, and Business Insider, this panel discusses viewability challenges from both the buy and sell side.
IAS Viewability Breakfast: science behind the standards
Mitch Weinstein, SVP Ad Operations at IPG Mediabrands kicked off the IAS Viewability Breakfast in New York City on September 21st, 2016. In this video, he discusses the value of time in view, how viewability leads to brand metrics, and new...
IAS Viewability Breakfast: eliminating wasted impressions, automated
Dave Marquard, VP of Product, Publisher Solutions discussed the future of inventory targeting and IAS Publisher Optimization solutions at the IAS Viewability Breakfast in New York City.
