More beer for your buck: making sense of media quality
Taking action to ensure media quality will not only help you make informed decisions, but it will also help improve the effectiveness of your buys and cut down on the amount of waste.
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
Featured partner: Turn
We interviewed Julius Ramirez, responsible for global demand side platform partnerships and strategy at leading omnichannel ad tech company Turn.
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
An interview with Darren Sharp, Incisive Media, and Jenny Antoniou, Dennis Publishing
Integral Ad Science talks to Darren Sharp, Head of Programmatic and Data at Incisive Media and Jenny Antoniou, Head of Ad Operations at Dennis Publishing to hear their expert insight into the challenges around viewability, such as issues with site...
Beyond viewability: how exposure can define campaign success
David Hahn, EVP of Strategy, explains why advertisers should reach beyond the minimum standard of viewability, at Mumbrella360.
An interview with Lada Durica, Lead Digital Analyst at Bauer Media
Bauer Media explains its viewability strategy and how our partnership helped them achieve its revenue goals and grow the business.
Moving beyond hover rate as a metric of success
For many, the promise of digital advertising is the wealth of data and information that comes with every ad impression bought. However, all this data becomes virtually useless when marketers employ the wrong success metrics for their campaigns.
The future of measurement in OTT advertising
The future of measurement in OTT advertising
Digital advertising’s volume-based KPI’s are providing incentives for fraud
Scott Knoll, CEO and President of Integral Ad Science, explains to VideoAdNews why the industry needs to move to KPI’s that are based more on what was actually achieved, rather than ones that are simply based on volume. Knoll also...
