Transparency in digital: a Q&A on viewability
In our recent webinar, “Transparency in digital: how did your campaigns stack up?” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions about viewability.
It’s a great day for digital advertising and Consumer Exposure technology is the reason
Yesterday, IAS announced that we are launching a new technology with a select group of some of the world’s top brands to enable them to do something that has never been possible before. This solution provides these brands with the...
Placing viewability in the context of other metrics
Viewability alone is not a passport to advertising success, there are other elements that brands should consider when evaluating the performance and success of their campaigns.
Poll: three examples of brand safety challenges
In our webinar on brand safety, we polled the attendees to see how they would rate different types of risky content. Here are the results.
Protect your brand: how can you avoid inappropriate online content?
In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively...
How Does Fraudulent Traffic Occur?
Ad fraud is the deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place. Most often, ad fraud refers to certain kinds of traffic, not to publishers or ad...
The bigger picture: why the U.S. should take note of Europe’s approach to fake news
Fake news is rampant in the U.S. media landscape. It’s a threat that goes beyond industries, and beyond markets. It’s important for the U.S., and all other affected markets, to step up and step into collaborative action.
UK: Viewability, viewability, viewability
Over 130 UK digital advertising professionals ranked viewability as the #1 most important aspect media quality. So, we dug a little deeper – here’s what they had to say about the subject.
What’s the UK’s biggest issue in digital for 2017?
In December 2016, we surveyed over 130 UK digital advertising professionals, from agencies, brands, ad tech companies, to publishers about 2016 trends and where they see digital advertising heading in 2017. We asked questions such as: what was their biggest...
