Research Archives

WHITE PAPER: Master the Art of CTV Monetization

It has never been more important for streaming publishers to build ad breaks that enable them to grow their share of advertising budgets while also providing audiences with a seamless, linear-like experience. Read more here.

May 6, 2024

Brand Safety & Suitability Featured Research

RESEARCH: The State of Brand Safety

The amount of online content that consumers deem inappropriate is growing — and brands are being held more accountable for ad placement than ever before. In a digital landscape where an ad’s surrounding content can make or break consumers' perception...

January 24, 2024

Brand Safety & Suitability Contextual Targeting Featured Research

WHITE PAPER: The Rise of Responsible Media

How the interconnectivity of parents, advertisers, and publishers can promote a safer internet The internet can be a precarious place. Between political uncertainty, regional conflict, technological innovations, and so much more, it’s difficult for advertisers, publishers, and consumers to navigate...

January 9, 2024

Audio CTV & Video Featured Mobile & In-App Proprietary Platforms Research

RESEARCH: The 2024 Industry Pulse

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

December 18, 2023

Ad Fraud Research Threat Lab

How Does Bot Traffic Vary Over Time?

It’s no secret that the digital advertising landscape is rampant with malicious bots designed to commit ad fraud. Safeguarding any campaign from fraud is essential — but the threat of fraud is especially present during the holiday season.

December 18, 2023

Attention Featured Research

RESEARCH: The Attention Payoff

All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can...

November 20, 2023

Brand Safety & Suitability Contextual Targeting Research

How to Leverage Brand Safety & Contextual Segments this Holiday Season

It’s official — holiday shopping has gone digital. As IAS observed prior to last year’s holiday season, more than three-quarters of consumers were planning to do most or all of their holiday shopping online. More online shoppers during the holiday...

November 8, 2023

Mobile & In-App Research

RESEARCH: Maximizing Impact on Mobile

As shoppers flock to their phones to make purchases, marketers need to know how to show up when engaging consumers on their favorite device. So how can marketers leverage consumers' attention and impact purchase decisions as they shop on mobile?

October 24, 2023

Audio Featured Research

RESEARCH: The Sound of Suitability

In our latest research, Integral Ad Science surveyed consumers to uncover how they think about brand suitability and risk for different types of digital audio content, including both music and podcasts.

October 3, 2023

RESEARCH: Driving ROI in Retail Media Networks

Contextual Targeting Featured Research Viewability

RESEARCH: Driving ROI in Retail Media Networks

Retail Media Networks (RMNs) have become key pillars of digital advertising strategies — but how can marketers truly maximize their investments in the space to reach KPIs and drive tangible results?

August 8, 2023

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Category: Research

WHITE PAPER: Master the Art of CTV Monetization

RESEARCH: The State of Brand Safety

WHITE PAPER: The Rise of Responsible Media

RESEARCH: The 2024 Industry Pulse

How Does Bot Traffic Vary Over Time?

RESEARCH: The Attention Payoff

How to Leverage Brand Safety & Contextual Segments this Holiday Season

RESEARCH: Maximizing Impact on Mobile

RESEARCH: The Sound of Suitability

RESEARCH: Driving ROI in Retail Media Networks

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