Contextual Targeting Archives

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Context Control Targeting drives ROI for Dentu’s fashion retailer client Dentsu, a global multimedia agency, wanted to plan for the cookieless future for a major fashion retailer client. With a goal of finding a data-driven solution to deliver ROI and...

July 8, 2022

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Contextual Targeting Featured Research

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

In our latest research, IAS partnered with Tobii Pro Insight and HP to track consumer eyesight to investigate firsthand how HP ads perform when in-context versus out-of-context. Here's what we found.

June 23, 2022

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Contextual Targeting CTV & Video Featured Mobile & In-App Research

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Advertising in the age of misinformation Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content u2013 in fact, experts flag it as the most concerning...

June 6, 2022

IAS Discusses Context and Ad Engagement at Digital Ascendant

Contextual Targeting CTV & Video Events & Videos Mobile & In-App

IAS Discusses Context and Ad Engagement at Digital Ascendant

Maximizing Audience Engagement with Context As the looming deprecation of cookies continues to approach the digital advertising industry, one thing is clear – the key to connecting with audiences is drastically changing. That’s where the next generation of targeting comes...

May 19, 2022

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

Contextual Targeting Featured Insights Open Web

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

The currency of data is evolving in the digital advertising world. With context becoming more important than ever, we’re introducing our Control Panel – a suite of reporting and planning tools that Context Control Targeting clients can utilize as added...

May 17, 2022

IAS’s Context Control Improves Conversions for Renault Turkey

Case Studies Contextual Targeting CTV & Video Mobile & In-App

IAS’s Context Control Improves Conversions for Renault Turkey

Renault, a French-based auto manufacturer, established a goal to increase awareness and conversions across their website. Over the course of four weeks, IAS and OMD worked with Renault Turkey to implement IAS’s Context Control Targeting – our cookieless contextual solution...

May 11, 2022

Game Day Digital Strategy: Driving consumer ad engagement during major sporting events

Contextual Targeting CTV & Video Featured Research

Game Day Digital Strategy: Driving consumer ad engagement during major sporting events

Major sporting events bring in vast viewership in the U.S., with a projected 65.5 million viewers in 2022 alone. And as sports programs become even more reputable for their can't-miss ads, it's no surprise that marketers are actively seeking these...

April 28, 2022

IAS Joins Advertising Week LATAM in Mexico City

Contextual Targeting CTV & Video Events & Videos

IAS Joins Advertising Week LATAM in Mexico City

IAS returned to this year’s Advertising Week LATAM Leadership Forum in Mexico City, featuring a presentation from Michelle Feerman, Sales Director at IAS. As part of this conversation, we shared the latest industry trends and technology, including the use of...

April 27, 2022

IAS Shares Key Insights at Programmatic I/O in Las Vegas

Contextual Targeting CTV & Video Events & Videos Mobile & In-App

IAS Shares Key Insights at Programmatic I/O in Las Vegas

Context is Key: A New Frontier to Drive Ad Performance As the advertising industry advances beyond third-party cookies, contextual relevance is revolutionizing digital strategies. While context-based buying methods offer a multitude of marketer benefits, consumers are weighing in on context—...

April 21, 2022

Brand Safety & Suitability Contextual Targeting CTV & Video Events & Videos

IAS Discusses CTV at ANA Brand Masters Conference

Understanding What You’re Buying in CTV Advertisers know that their dollars have the power to revolutionize outcomes for a brand – but are they always cognizant of where that money is going? When it comes to CTV, advertisers sometimes notice...

April 11, 2022

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Category: Contextual Targeting

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Misinformation & Media Quality: How fake news impacts the digital advertising industry

IAS Discusses Context and Ad Engagement at Digital Ascendant

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

IAS’s Context Control Improves Conversions for Renault Turkey

Game Day Digital Strategy: Driving consumer ad engagement during major sporting events

IAS Joins Advertising Week LATAM in Mexico City

IAS Shares Key Insights at Programmatic I/O in Las Vegas

IAS Discusses CTV at ANA Brand Masters Conference

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