Topics Archives

Watch On-Demand: Shaking Up Seasonal Segments with IAS

Watch On-Demand: Shaking Up Seasonal Segments with IAS

The buzz of the holiday season is already upon us and consumers are gearing up for another online-heavy shopping season. In 2021, 75% of consumers purchased their gifts on e-commerce sites. Contextual targeting offers a way to stay relevant and...

October 4, 2021

Brand Safety & Suitability Featured Social Platforms

Introducing IAS pre-bid brand safety on TikTok

From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok and we’re excited to announce that IAS is too. Advertisers can now ensure their brands run near high-quality, safe, and suitable content in the US, Canada, UK, Germany,...

September 29, 2021

The Context Effect, research on contextual targeting

Contextual Targeting Research

The Context Effect, research on contextual targeting

Faced with increasing privacy regulations and eventual cookie deprecation, industry eyes are looking toward contextual targeting. IAS research has demonstrated that when asked, consumers actually prefer contextually relevant ads. But what role does contextual matching play in the advertising experience…...

September 16, 2021

Case Study: OMD Saves Time Tagging with IAS

Case Studies Efficiency & Optimization

Case Study: OMD Saves Time Tagging with IAS

The case study demonstrates how IAS can reduce tag wrapping time by 50% and increase ROI.

September 15, 2021

Brand Safety & Suitability Guides

Industry Essentials: Download our Brand Safety & Suitability Guide

The future of media quality goes beyond binary brand safety techniques. While most brands agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to a given brand. That’s where brand suitability comes in. But...

September 14, 2021

Contextual Targeting Featured Open Web Research

Holiday Shopping Habits Unwrapped

How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands...

September 2, 2021

Contextual Targeting Events & Videos

Watch On-Demand: Context Cues

Over the last year, conversations about increased privacy regulations and cookie deprecation sparked shifts toward contextual targeting. A readily available solution, contextual targeting drives connections by placing digital ads alongside relevant content. So what have we learned after over a...

August 11, 2021

Featured Guides Viewability

New and improved: IAS Viewability Guide

For digital ads to make an impact, they need to be seen – not just served. However, as many as one-third of digital ads go unseen by consumers in certain environments. Marketers need to reach the right consumers, in the...

August 11, 2021

Driving Demand for an International School

Case Studies Contextual Targeting

Driving Demand for an International School

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses. Due to the COVID-19 pandemic, they had...

August 4, 2021

Brand Safety & Suitability Contextual Targeting Research

Pandemic Effects: What’s Next in Shifting Consumer Priorities

From virtual socialization to increased scrolling, consumers have changed the way they work, shop, and connect with family and friends. Now, local restrictions are lifting, and consumer behaviors are likely to adjust once again. So, which new consumer habits and...

July 19, 2021

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Category: Topics

Watch On-Demand: Shaking Up Seasonal Segments with IAS

Introducing IAS pre-bid brand safety on TikTok

The Context Effect, research on contextual targeting

Case Study: OMD Saves Time Tagging with IAS

Industry Essentials: Download our Brand Safety & Suitability Guide

Holiday Shopping Habits Unwrapped

Watch On-Demand: Context Cues

New and improved: IAS Viewability Guide

Driving Demand for an International School

Pandemic Effects: What’s Next in Shifting Consumer Priorities

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