Topics Archives

Dive deep into The Congruence Effect

What is the congruence effect? The congruence effect refers to a phenomenon where the effectiveness of an advertisement is enhanced when there is harmony or alignment between the content of the ad and its context. This concept underscores the importance...

March 30, 2021

Watch on-demand: Breaking up with cookies

Contextual Targeting Events & Videos Resources Topics

Watch on-demand: Breaking up with cookies

It might seem like cookies were made for digital advertising, but when it comes to the perfect match, we promise there are plenty of other fish in the sea. Like any breakup, the road to recovery includes some challenges, and...

February 25, 2021

Brand Safety & Suitability Topics

IAS Quick Bytes: Brand Suitability

In the next iteration of our Quick Bytes series, IAS helps you stay up-to-date with a quick guide on one of the latest developments in digital advertising: Brand Suitability. Brand suitability encompasses much more than avoiding ad placements alongside inappropriate...

February 11, 2021

Brand Safety & Suitability Topics

Introducing The Congruence Effect

In the last year, global events and challenges drove what felt like an endless news cycle. As a result, much has been said about content adjacencies. Advertisers seek to connect with consumers while protecting their brand; publishers, especially premium and...

January 20, 2021

IAS acquires Amino to unleash programmatic transparency

Efficiency & Optimization Open Web

IAS acquires Amino to unleash programmatic transparency

IAS is pleased to announce the acquisition of Amino Payments, a leading provider of programmatic advertising transparency. In April 2020, IAS released an industry-first solution with Amino to provide full programmatic supply path transparency and assure efficient quality media transactions....

January 14, 2021

Brand Safety & Suitability Topics

IAS and the GARM Brand Safety Floor and Suitability Framework

Between user-generated content, movements for social justice, political news, and a global pandemic, the digital landscape is becoming more complex for advertisers to navigate. IAS believes that ad verification providers have a responsibility to both assess brand risk and help...

December 21, 2020

Brand Safety & Suitability Events & Videos Open Web

Watch On-Demand: Cookieless Campaigns

Cookie deprecation has sparked quite the conversation Among the many changes we’ve experienced in 2020, cookie deprecation has the industry talking. Concerns about data privacy have not only led to increasing legislation but are also driving technological change. Still, the...

December 16, 2020

Brand Safety & Suitability Research

How do consumers define the quality of ad environments?

In the second wave of our contextual advertising research, we explore how consumers define the quality of ad environments. We found that the way consumers think about ad environment quality depends on the advertising vertical. In fact, consumers weigh quality...

December 11, 2020

Brand Safety & Suitability Topics

Introducing The Ripple Effect 2.0: Next Wave

In our follow up to the Ripple Effect, The Ripple Effect 2.0 goes beyond how the environment quality affects consumer brand perception to understand how consumers actually define quality. We found that the way consumers think about environment quality, as...

November 12, 2020

Driving Efficiencies: Awlogy on IAS Automated Tag

Case Studies Efficiency & Optimization Insights

Driving Efficiencies: Awlogy on IAS Automated Tag

Long before ads are seen by consumers, they require hours of creativity, focus, and manual work. Digital campaign trafficking is, at times, tedious, and the tag wrapping process can be subject to human error. Recognizing this challenge, IAS developed the...

October 20, 2020

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Category: Topics

Dive deep into The Congruence Effect

Watch on-demand: Breaking up with cookies

IAS Quick Bytes: Brand Suitability

Introducing The Congruence Effect

IAS acquires Amino to unleash programmatic transparency

IAS and the GARM Brand Safety Floor and Suitability Framework

Watch On-Demand: Cookieless Campaigns

How do consumers define the quality of ad environments?

Introducing The Ripple Effect 2.0: Next Wave

Driving Efficiencies: Awlogy on IAS Automated Tag

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