Digital Advertising Horror Stories
What could be more horrifying than a bad advertising incident? These digital monsters come out of closets, eat up your money, and cause damage to your brand reputation that could keep you up at night.
Topics
The State of Brand Suitability
IAS and Digiday explore the shift from safety to suitability By 2020, a majority of survey participants say brand suitability will be equally or more important to them than brand safety. Why? The answers aren’t the same for everyone. In...
News of the Impeachment Hasn’t Affected Most Brands’ Suitability Strategies—Yet
Given the amount of media attention already devoted to the topic of impeachment, digital advertisers face an interesting predicament: Is advertising on content adjacent to impeachment news suitable for their brand?
Webinar: 2019 Holiday Buying Unwrapped
Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the...
Advertising Week NY Panel Summary: Connected TV
In the spirit of looking into the future of the overall CTV space, IAS Chief Executive Officer Lisa Utzschneider led a discussion with an esteemed group of panelists on what this new battleground will mean for all of the advertisers,...
Advertising Week NY Panel Summary: Brand Suitability
The shift from brand safety to brand suitability Brand safety is in the eye of the beholder. What is considered unsafe for one brand may be completely appropriate for another. As the advertising landscape continues to transform, there is no...
Does viewability drive conversions?
In partnership with GroupM, IAS identified three brand candidates to participate in an Online Conversion Lift study. This study shows that by leveraging additional insights from Online Conversion Lift data, you can further inform and optimize your media strategy.
8 Reasons Why Political Advertisers Should Care about Ad Verification
Advertising in the digital age is full of opportunity - millions of potential voters spend their waking hours online, and that means massive reach. Right? But scale comes with its own pitfalls - and the digital advertising industry isn’t always...
Enhance ad memorability in a content-saturated world
In a study conducted with Neuro-Insight to research the impact of suitable and unsuitable content on consumer ad perception, we found that ads, regardless of the message or brand, seen in a high quality context are more memorable.
A 360 view of video advertising: Webinar Q&A
Video content consumption is more fluid than ever across screens. In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from...
Quality Casts Powerful Halo Over Advertising Perception
Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...
Tailoring your brand safety strategy
Brands invest a significant amount of time creating an image, cultivating consumer perception and fostering associations. However, in digital advertising, nearly 1 in 10 ad impressions is surrounded by unsuitable or inappropriate content that can damage brand equity built up...
