Which predicted 2020 digital advertising trends have come true?
IAS revisits the key takeaways from our 2020 Industry Pulse to see whether the predicted advertising industry trends have come true.
Tips for a Suitable Strategy this Summer
Coronavirus news has evolved, so it's time to update your strategy. Here are the top tips to navigate brand safety as covid news trends shift.
IAS and Beet.TV Present: Brand Suitability at the Forefront
IAS and Beet.TV produced a video interview series about brand safety and suitability. We asked industry leaders: why is brand safety important?
Together at Home: Investing in consumer connection
Advertisers who use advanced brand safety and suitability strategies to connect with consumers now will build lasting relationships for the future.
Show me the money! Get Total Visibility with IAS and Amino
ISBA released research that showed a loss of 15% of advertisers’ advertising spend to an “unknown delta.” To address this lack of transparency, IAS partnered with Animo Payments to create the Total Visibility solution.
The Cost of Consumer Privacy
As global legislation expands, a new IAS report explores what online privacy means to the consumers who are engaged online in 2020, and what it may cost them to attain it.
Consumers weigh in on cannabis content, context, and ad spend
IAS ran an online survey to determine consumer perceptions concerning ads focused on and around cannabis products and environments to help marketers better understand the new environment.
Together at Home: Reaching consumers on Facebook
Even though consumers are spending more time at home, increasing privacy legislation creates new challenges for advertisers to reach consumers. Here's how advertisers can engage consumers on Facebook.
Consumers, cannabis, context: Exploring a growing industry
IAS ran an online survey to determine consumer perceptions toward ads found within cannabis content environments as well as advertisements focused on cannabis products.
Enabling brand suitable targeting for in-stream video with Facebook Content Allow Lists
The Facebook content allow list solution allows marketers to run video ads alongside vetted in-stream video content in a brand suitable environment.
