What’s shaping marketing budgets in 2018?
We surveyed over 800 digital advertising professionals about the challenges and opportunities they expected to face in 2018. Are those the same concerns shaping marketing budgets today?
Topics
IAS Influencers – Mike Kim on Ads.txt
Mike Kim, VP of Product Management for programmatic at IAS, takes a deep dive into Ads.txt and its potential to help digital publishers fight back against fraud.
Digital can change for the better, viewability is the proof
Our changing perception of acceptable view ability levels is a testament to the power of collective action in digital advertising.
CEO Scott Knoll talks fixing digital advertising on CNBC
IAS CEO Scott Knoll sits down with CNBC to discuss how to make digital advertising work for brands by eliminating waste caused by fraud, unsafe placements, and unviewable inventory.
Media quality report H2 2017: Brand safety Q&A
IAS answers questions about 2017 media quality benchmarks for brand safety.
Media quality report H2 2017: Programmatic Q&A
IAS answers buyers' questions about 2017 media quality benchmarks for programmatic buys.
Let’s get practical about AI and digital publishing
How AI and machine learning will help digital publishers.
Media quality report H2 2017: Fraud Q&A
The latest IAS Media Quality report featured U.S. display and video fraud benchmarks as well as global mobile fraud benchmarks. Advertisers have been particularly concerned about fraud over the last year, and those concerns were reflected in many of the...
Unlocking scale for mobile ad verification with Open Measurement
IAS and the IAB Tech Lab announce the Open Measurement SDK to brings transparency and consistency to in-app mobile advertising
Case study: Improve your social viewability
Learn how a major CPG turned to IAS to to increase its understanding of media quality and to gain greater transparency into its campaigns on social media.
Ask a social buyer: iProspect
We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.
Three tips to protect your in-app investment
Three tips for protecting and maintaining brand safety for your in-app digital advertising investment.
