Topics Archives

Advertising Week NY Panel Summary: Brand Suitability

The shift from brand safety to brand suitability Brand safety is in the eye of the beholder. What is considered unsafe for one brand may be completely appropriate for another. As the advertising landscape continues to transform, there is no...

October 7, 2019

Case Studies Resources Topics Viewability

Does viewability drive conversions?

In partnership with GroupM, IAS identified three brand candidates to participate in an Online Conversion Lift study. This study shows that by leveraging additional insights from Online Conversion Lift data, you can further inform and optimize your media strategy.

October 3, 2019

Ad Fraud Brand Safety & Suitability Insights Viewability

8 Reasons Why Political Advertisers Should Care about Ad Verification

Advertising in the digital age is full of opportunity - millions of potential voters spend their waking hours online, and that means massive reach. Right? But scale comes with its own pitfalls - and the digital advertising industry isn’t always...

September 5, 2019

Brand Safety & Suitability

Enhance ad memorability in a content-saturated world

In a study conducted with Neuro-Insight to research the impact of suitable and unsuitable content on consumer ad perception, we found that ads, regardless of the message or brand, seen in a high quality context are more memorable.

August 29, 2019

A 360 view of video advertising: Webinar Q&A

Ad Fraud CTV & Video Events & Videos Viewability

A 360 view of video advertising: Webinar Q&A

Video content consumption is more fluid than ever across screens. In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from...

August 2, 2019

Brand Safety & Suitability Research

Quality Casts Powerful Halo Over Advertising Perception

Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...

July 17, 2019

Brand Safety & Suitability Insights

Tailoring your brand safety strategy

Brands invest a significant amount of time creating an image, cultivating consumer perception and fostering associations. However, in digital advertising, nearly 1 in 10 ad impressions is surrounded by unsuitable or inappropriate content that can damage brand equity built up...

July 10, 2019

Ad Fraud CTV & Video Open Web

OTT Evolution: Webinar Q&A

In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself. Check out our answers to questions not addressed during the webinar here.

June 13, 2019

Brand Safety & Suitability Case Studies Insights Open Web Resources Topics

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired content....

June 12, 2019

The checklist you need to fend off undesired traffic

Ad Fraud Publisher

The checklist you need to fend off undesired traffic

If you've found signs of invalid traffic, don't press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.

May 30, 2019

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Category: Topics

Advertising Week NY Panel Summary: Brand Suitability

Does viewability drive conversions?

8 Reasons Why Political Advertisers Should Care about Ad Verification

Enhance ad memorability in a content-saturated world

A 360 view of video advertising: Webinar Q&A

Quality Casts Powerful Halo Over Advertising Perception

Tailoring your brand safety strategy

OTT Evolution: Webinar Q&A

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

The checklist you need to fend off undesired traffic

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