Brand Suitability: Are you there yet?
Does your brand safety strategy tick all the boxes? Find out! Test the strength of your digital advertising campaign today.
Tech Talk with MoPub: The evolving mobile landscape
IAS sat down with Meagan Ralston, Manager of Strategic Partners at MoPub, to discuss their perspectives on the evolving mobile landscape for digital advertising.
Evolving brand safety to brand suitability: How do you find suitable spaces?
Guinness beer is renowned for its clever and resonant advertising. But is a focus on creative alone enough? Let’s take a moment to unpack the role of environmental context.
A leading UK publisher boosts viewability by 133%
A leading UK publisher offering classified ads was committed to offering inventory that both met and exceeded their client’s viewability expectations. Whilst working with a major automotive brand the publisher was challenged to increase viewability across their inventory. In...
Bringing greater brand safety controls to Facebook video
IAS teamed up with Facebook to release a first-of-its-kind brand safety and suitability solution for Facebook in-stream videos.
IAB Canada presents the IAS Halo Effect
IAB Canada hosted a webinar with our team to discuss the Halo Effect Study. In the webinar IAS Product Marketing Director, Rossmary Gil, explains the impact of ads viewed in high quality vs. low quality environments, concluding that high quality...
Make a list, check it twice: a holiday buying guide
The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is...
The Ripple Effect
IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?
Creatives made for social drive better performance
A major logistics company partnered with IAS to discover the performance gap between made-for-social creatives and television-port video creatives.
The bots are evolving: Ad fraud in a privacy driven world
The IAS Threat Lab regularly conducts experiments to understand and decipher any new kind of bot behavior, including how bots have evolved in response to new privacy regulations.
