Dentsu Prepares for a Cookieless Future with Context Control Targeting

Dentsu, a global multimedia agency, wanted to plan for the cookieless future for a major fashion retailer client. With a goal of finding a data-driven solution to deliver ROI and target new customers, Dentsu’s client tested IAS’s Context Control Targeting.

After running Context Control Targeting for five weeks, the client experienced strong results, hitting all key performance indicators (KPIs), including:

• 6% increase in ROI 
• 5.5% increase in New Customers Percentage

Dentsu’s client also saw weekly incremental growth in KPIs, showing that ROI can increase over time with contextual targeting solutions. After completing the test, the advertiser installed Context Control Targeting as a permanent part of their Always On strategy.

Context Control Targeting isn’t just an alternative to cookies — it can even outperform them. Download the case study to learn more.