Understanding the different levels of risk associated with brand safety can be tricky. This snapshot breaks down the difference between low, medium and high risk.
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By applying a custom suitability profile, the entertainment brand increased suitable impressions by 16% and lowered CPM by 6%, driving better performance at scale.
As Meta’s Threads becomes a new space for community and conversation, it also presents new considerations for brand safety & suitability. That’s why we’re expanding Total Media Quality for Meta to include Brand Safety & Suitability Measurement on Threads—so you...
Learn how top advertisers are maximizing performance on social this holiday season Social media is a high-stakes arena for advertisers. It’s where your audience spends the bulk of their time. But while the reach is undeniable, the content environment is...