Understanding the different levels of risk associated with brand safety can be tricky. This snapshot breaks down the difference between low, medium and high risk.
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Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...
Drive performance and suitability on SPN IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments before ads...
Targeting and measurement available now on the Spotify Audience Network Audio is rapidly expanding, with podcast advertising revenue expected to surpass $3 billion in 2027 in the U.S. alone — and advertisers need to be equipped with control and confidence...