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We worked with leading companies in the mobile space to contribute to the IAB’s Mobile Attribution FAQ 2017 guide, providing the IAB UK answers to the ten most commonly asked questions about mobile attribution. Covering everything from cross-platform attribution, through to how the General Data Protection Regulation (GDPR) will impact mobile attribution.
This guide is a must read for anybody interested in building mobile campaigns.
Download the booklet here on the IAB’s website to read more.
