Value-First Targeting: How context keeps your brand’s goals at the forefront
We’re entering a new era of targeting. As the deprecation of cookies looms, alternative audience targeting strategies have emerged. Contextual targeting, perhaps the most sophisticated tactic of them all, lets marketers determine ad placement based on surrounding content — leaving room for value-based content classification to more thoughtfully reach consumers.
In this session, IAS is joined by industry thought leaders to discuss how the integration of contextual targeting can identify and amplify ideal opportunities to connect with consumers, keeping your brand’s values at the forefront.
Speakers:
- Craig Ziegler: SVP, Product Management, IAS
- Meghan McGuirk: SVP, Group Director, Investment Havas Media
- Brittany Rubinsky: VP, Digital Investment, Carat
