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Share on XPublica by IAS and Samsung Ads have renewed their exclusive global partnership to continue powering premium connected TV (CTV) advertising experiences. The extended collaboration strengthens a relationship that monetizes video programming across CTV inventory more effectively while ensuring that Samsung TV Plus viewers enjoy a seamless experience.
A partnership built on scale and innovation
The combination of Samsung Ads’ massive audience and Publica’s purpose-built CTV technology creates a powerful foundation for the next era of streaming. Advertisers gain transparent, performance-driven access to premium inventory, while viewers enjoy free, high-quality content with ad experiences that feel natural and unobtrusive.
By extending their exclusive global partnership, which began in 2022, Publica and Samsung Ads are proving that premium, ad-supported streaming can deliver for publishers, advertisers, and audiences alike.
Powering better ad experiences
Audiences expect CTV to feel as smooth as traditional television, even as the underlying infrastructure is powered by programmatic technology. Through this renewed partnership, Publica helps Samsung Ads meet this expectation through a set of advanced tools that deliver polished, linear-like ad breaks without sacrificing performance.
- Advanced ad serving: Granular controls enable precise targeting and optimization so each ad break feels natural while delivering the precision of digital.
- Smart ad pod decisioning: Slot-level targeting allows for first-pod placement or category exclusivity, helping advertisers maximize impact and manage frequency.
- Unified auctions: All demand sources compete in a single, transparent auction that drives revenue and ensures fair access for buyers.
- Server-side ad insertion (SSAI): Tiering, deduplication, and competitive separation keep ads relevant while maintaining a smooth viewing experience.
These capabilities allow Samsung Ads to balance the needs of advertisers with the expectations of viewers—an essential factor in the continued growth of Samsung TV Plus.
Expanding opportunities for advertisers
For advertisers, the partnership means more than just access to inventory. With Publica’s unified auction and advanced pod construction technology, buyers can plan campaigns with greater confidence and flexibility.
Programmatic access to Samsung TV Plus inventory allows marketers to extend their reach across a diverse mix of live channels and on-demand content, all while maintaining control over frequency and placement. The result is a premium environment where brands can scale campaigns and achieve measurable outcomes.
Setting the stage for the future of CTV
The renewal signals a continued focus on innovation in a fast-evolving marketplace. As streaming adoption accelerates and new ad formats emerge, Samsung Ads and Publica are committed to delivering the tools, data, and flexibility that advertisers need to connect with audiences across the globe.
For more information, please read the press release.
