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Share on XDeliver better engagement and drive revenue with Quality Attention
In today’s competitive digital landscape, publishers and platforms need more than just impressions and clicks to prove value to advertisers. As ad spend is scrutinized more than ever, it’s critical for publishers and platforms to ensure they’re demonstrating value and meeting advertisers’ KPIs.
Publishers and platforms can demonstrate the true impact of their inventory, optimize for engagement, and align with advertiser KPIs with Quality Attention. Quality Attention provides insights into how users are interacting with ads, allowing publishers and platforms to take advantage of their best-performing inventory and deliver better performance.
With Quality Attention, publishers and platforms can:
- Drive revenue: Command higher CPMs and drive revenue by demonstrating quality and effectiveness of ad placements.
- Gain transparency into advertiser performance: Remove engagement blind spots and uncover insights into campaign effectiveness.
- Create new revenue streams: Create new, unique revenue streams by easily packaging attention data into custom, attention-based segments.
- Continuously improve performance and user engagement
Unlock the potential of your inventory and drive revenue with Quality Attention for publishers and platforms. Reach out to an IAS representative and access the one sheet now to learn more.
