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Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the perfect gift.
In our webinar, “Holiday Buying Unwrapped,” our experts share tips and key insights to help you get the most out of your holiday campaign, including:
- How to maximize reach without sacrificing quality
- How to make your programmatic investment go further
- How to increase your ROI during the holiday season and beyond
- Key media quality trends to capitalize on
Presenters:
- Mike Kim – Vice President, Product, IAS
- Alynn Beyder – Senior Manager, Product Marketing, IAS
