Author at Integral Ad Science

Masters of Media – Q&A with Tom Page

In this “IAS Masters of Media” series, we speak to the people behind the IAS brand on all matters digital. Meet Tom Page, our Director Publisher and Platform. Tell us about yourself and your role at IAS My role is to...

December 6, 2021

Case Studies Contextual Targeting

Raising brand awareness with contextual targeting

With the impending deprecation of cookies, Xaxis proactively explores potential alternatives to audience targeting like contextual targeting. Xaxis is a media outcomes company that helps advertisers develop, plan against, and optimize to digital success metrics that map much more closely...

December 2, 2021

Ad Fraud Editor’s picks Quick tips Trends

Quick Bytes Video: Ad Fraud

Watch the Quick Bytes video here and discover how IAS’s leading ad fraud detection and prevention protects premium publishers from ad fraud and saves the ad spend from being wasted.

November 29, 2021

Ad Fraud

Quick Bytes Video: Ad Fraud

Our latest Quick Bytes videos have arrived! At IAS, we are always looking at ways to not only enhance technologies for our customers, but also widen the understanding of the latest developments in digital advertising. To help you stay up...

November 29, 2021

Research

Perfecting your supply path

After years of growing adoption, programmatic advertising has finally accelerated into the forefront of media buying, becoming the undisputed choice for buying top ad formats. With programmatic advertising has come the expansion of supply path optimization to increase the effectiveness...

November 17, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Viewability

Brand risk improvements in the UK indicate the return of confidence

The H1 2021 IAS Media Quality Report, based on trillions of data events analysed each month worldwide, provides transparency into the performance and quality of UK digital media and advertising placements in the first half of 2021, alongside worldwide comparisons....

October 21, 2021

Media Quality Report H1 2021: Benchmarks for better media quality

Media Quality Reports

Media Quality Report H1 2021: Benchmarks for better media quality

At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark...

October 18, 2021

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Case Studies Efficiency & Optimisation

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Omnicom Media Group (OMG), known for driving efficiencies on behalf of clients, proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns. To accelerate, automate, and streamline the processes of getting campaigns live,...

October 11, 2021

Industry Insider with IAS: Creating Greater Trust and Transparency with IAB Europe

Insights

Industry Insider with IAS: Creating Greater Trust and Transparency with IAB Europe

In a fragmented landscape where efficiency matters more than ever, how can partnerships make transparency a reality for programmatic buyers? Hot off the heels from the DMEXCO event in early September (see our wrap-up here), IAB Europe boasted a week...

October 4, 2021

Driving Demand for an International School

Case Studies Contextual Targeting

Driving Demand for an International School

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses. Due to the COVID-19 pandemic, they had...

September 30, 2021

Harmelin Media optimizes efficiency with IAS Total Visibility

Case Studies Open Web

Harmelin Media optimizes efficiency with IAS Total Visibility

Harmelin Media has built their agency around pillars of trust through transparency and leveraging advanced data and technology to improve client results. These two principles drove the desire for more granular visibility into their programmatic buys. Running an online video...

September 30, 2021

IAS Context Control Case Study with Bench Media

Case Studies Contextual Targeting

IAS Context Control Case Study with Bench Media

Bench ran a head-to-head test with IAS and a major DSP’s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.

September 30, 2021

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iasmarketing

MORE POSTS BY iasmarketing

Masters of Media – Q&A with Tom Page

Raising brand awareness with contextual targeting

Quick Bytes Video: Ad Fraud

Quick Bytes Video: Ad Fraud

Perfecting your supply path

Brand risk improvements in the UK indicate the return of confidence

Media Quality Report H1 2021: Benchmarks for better media quality

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Industry Insider with IAS: Creating Greater Trust and Transparency with IAB Europe

Driving Demand for an International School

Harmelin Media optimizes efficiency with IAS Total Visibility

IAS Context Control Case Study with Bench Media

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MORE POSTS BY iasmarketing

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