Watch On-Demand: The Hidden Cost of MFA Webinar
Don't miss your opportunity to learn how to detect and avoid made-for-advertising sites — once and for all. Reserve your spot now.
A Marketer’s Game Plan for Winning Gold
Sporting events are some of the most highly anticipated times of the year, with 91% of UK consumers planning to follow at least one sports event in 2024. As sports fans across the globe gear up for events like the...
IAS Brand Safety & Suitability Measurement is Now Available Across Meta Platforms
IAS launches its new Brand Safety and Suitability Measurement with Meta to provide advertisers with campaign insights across Facebook and Instagram Feed and Reels, as part of Total Media Quality for Meta.
RESEARCH: The State of Brand Safety
The amount of online content that consumers deem inappropriate is growing — and brands are being held more accountable for ad placement than ever before. In a digital landscape where an ad’s surrounding content can make or break consumers' perception...
Drive Proven Results with Quality Attention
The IAS Quality Attention measurement product is a powerful tool designed to capture higher attention to drive campaign performance and deliver proven results. With Quality Attention, global advertisers can increase return on investment, drive brand consideration, and boost conversions across...
IAS brings Brand Safety and Suitability measurement to YouTube Shorts
Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to YouTube Shorts inventory across Video View Campaigns, Video Reach Campaigns, and YouTube Select Shorts campaigns, as part of Total Media Quality for YouTube.
IAS Releases First-Ever Responsibility Report
We’re excited to share the Integral Ad Science Responsibility Report — our first-ever comprehensive report on our Environmental, Social, and Governance (ESG) initiatives. At IAS, aligning our business practices with our ESG objectives is a fundamental principle. As we continue...
RESEARCH: THE ATTENTION PAYOFF
All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can...
WHITE PAPER: Quest for Quality
IAS’s latest white paper, Quest for Quality, deep dives into Quality Path Optimization (QPO) to help marketers overcome programmatic buying challenges so they can truly understand the tools they need to drive ROI and performance on the programmatic supply path.
Mastercard Improves Campaign Performance with IAS
Mastercard and Dentsu partnered with IAS to build a custom pre-bid strategy for their programmatic campaigns.
