IAS TEAM, Author at Integral Ad Science

Methbot? More Like Mehbot.

Jason Shaw, Director of Data Science, Head of the IAS FraudLab Earlier this week, news broke of “Methbot,” a supposed new large-scale online advertising fraud operation. According to the announcement, Methbot generates non-human traffic primarily affecting video advertising, and snatches...

December 23, 2016

AdExchanger: Viewability’s Double-Edged Sword

Insights Viewability

AdExchanger: Viewability’s Double-Edged Sword

When you look at the evolution of digital advertising, it makes sense that viewability has become a leading metric and top concern for marketers. The goal of delivering the right message, at the right time, to the right customer has...

December 16, 2016

Brand Safety & Suitability Insights Proprietary Platforms

Everything you wanted to know about fake news

In just the last few weeks, we’ve seen an intense focus on “fake news” and what it means to the advertising community. And with that scrutiny comes a lot of questions. Here are some answers.

December 15, 2016

AdExchanger: Integral CEO Scott Knoll: The Ad Quality Revolution Is Still Unfolding

Ad Fraud Viewability

AdExchanger: Integral CEO Scott Knoll: The Ad Quality Revolution Is Still Unfolding

Our CEO, Scott Knoll, discusses viewability, measurement, and more on AdExchanger Talks, a podcast focused on data-driven marketing.

November 30, 2016

CMSWire: How to Engage Customers in a New, Mixed-Reality World

Insights Mobile & In-App Proprietary Platforms

CMSWire: How to Engage Customers in a New, Mixed-Reality World

MR has the potential to replace all screens. Like scenes out of “Minority Report,” it’s not too much of a stretch to envision a world where we can conjure up content and engage with it using gestures.

November 29, 2016

Ad Fraud

What exactly counts as fraud?

We all know ad fraud is a problem, but it’s not always clear what exactly counts as fraud. Here's a snapshot to help illustrate.

November 17, 2016

Ad Fraud Brand Safety & Suitability Topics Viewability

UK | Warc: A call for collaboration: setting the standards for global ad quality

With programmatic ad spend expected to reach £2.5bn in 2016, factors such as brand safety, ad fraud, and viewability are ongoing concerns for the digital advertising industry.

November 16, 2016

Ad Fraud Case Studies Insights

The bot papers: Avireen

David Wells, Senior Malware Analyst at Integral Ad Science, goes into specific technical detail of not only what Avireen does, but how it carries out ad fraud.

November 1, 2016

Topics Viewability

Viewability and ad effectiveness: what publishers need to know

While we know that viewability is important – after all, if the ad doesn’t have the chance to be seen, then that’s truly a wasted impression – we had yet to see the scientific correlation with actual ad effectiveness measures....

October 13, 2016

Can programmatic and high quality media co-exist?

Programmatic Resources Topics

Can programmatic and high quality media co-exist?

Programmatic media is often touted as the fastest growing phenomenon in the global advertising industry. A recent IAB UK report found that UK digital ad spend grew 16.4% in 2015 to over £8.6bn, with the share traded programmatically rising from...

September 21, 2016

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Author: IAS TEAM

Methbot? More Like Mehbot.

AdExchanger: Viewability’s Double-Edged Sword

Everything you wanted to know about fake news

AdExchanger: Integral CEO Scott Knoll: The Ad Quality Revolution Is Still Unfolding

CMSWire: How to Engage Customers in a New, Mixed-Reality World

What exactly counts as fraud?

UK | Warc: A call for collaboration: setting the standards for global ad quality

The bot papers: Avireen

Viewability and ad effectiveness: what publishers need to know

Can programmatic and high quality media co-exist?

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Author: IAS TEAM

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