Insights Archives

IAS 2020 Product Review and 2021 Sneak Peek

As the ball dropped, people around the world were understandably eager to usher in a new year. Before setting our sights on the future, though, we’d like to take a look back at some of our favorite innovations in the...

January 19, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Open Web Social Platforms

Looking ahead: Top digital advertising trends in 2021

While many have long anticipated the end of 2020, we would be remiss not to discuss the top digital advertising trends we witnessed during an unforgettable year. Don’t worry—we’re looking ahead, too. Last month, we released our annual Industry Pulse...

January 18, 2021

IAS acquires Amino to unleash programmatic transparency

Efficiency & Optimisation Featured Insights Open Web

IAS acquires Amino to unleash programmatic transparency

IAS is pleased to announce the acquisition of Amino Payments, a leading provider of programmatic advertising transparency. In April 2020, IAS released an industry-first solution with Amino to provide full programmatic supply path transparency and assure efficient quality media transactions....

January 14, 2021

Brand Safety & Suitability Insights Topics

IAS and the GARM Brand Safety Floor and Suitability Framework

IAS has taken an active role in developing and implementing the evolving GARM framework for brand safety and suitability. Between user-generated content, movements for social justice, political news, and a global pandemic, the digital landscape is becoming more complex for...

January 13, 2021

Contextual Targeting Featured Insights Publisher

A contextual revolution for publishers

This article was written by Paul Nasse, Managing Director, Northern Europe, IAS. It was originally published in What’s New in Publishing. “It’s been a year like no other.” I’m sure you’ve likely heard that statement every week this year since...

December 23, 2020

Reaching consumers through YouTube influencers

Channels CTV & Video Efficiency & Optimisation Insights Social Platforms

Reaching consumers through YouTube influencers

With stay-at-home orders and self-quarantines, consumers have spent the year searching for ways to keep themselves busy. According to YouTube, audiences have viewed more than 4 billion hours of “how-to” videos over the past 12 months alone. In fact, searches...

December 21, 2020

Brand Safety & Suitability Insights Topics

Evolving the advertising industry to meet consumer behaviour

This Q&A was conducted with Nick Morley, Managing Director, EMEA, IAS. It was originally published in European Business Magazine. Competition for consumers’ attention has been heightened by the pandemic. How can business leaders ensure their advertising teams are focused on...

December 16, 2020

CTV & Video Efficiency & Optimisation Featured Insights Open Web Publisher Social Platforms Webinars & Videos

Faces Behind The Tech

A video series, Faces Behind The Tech, explains ad verification technoloy and innovation at IAS. Covering topics from CTV, and programmatic, to YouTube.

December 10, 2020

IAS Innovation Summit: OTT and CTV opportunity

CTV & Video Insights

IAS Innovation Summit: OTT and CTV opportunity

A session from the IAS Innovation Summit on digital video advertising transformation. What challenges and opportunities lie ahead for OTT and CTV advertising?

December 9, 2020

Insights Open Web

IAS Innovation Summit: Programmatic Transparency Challenges

A panel discussion at our IAS Innovation Summit about how total visibility and transparency into programmatic advertising is achievable, and its benefits.

December 9, 2020

1 2 … 9 10 11 … 23 24

Category: Insights

IAS 2020 Product Review and 2021 Sneak Peek

Looking ahead: Top digital advertising trends in 2021

IAS acquires Amino to unleash programmatic transparency

IAS and the GARM Brand Safety Floor and Suitability Framework

A contextual revolution for publishers

Reaching consumers through YouTube influencers

Evolving the advertising industry to meet consumer behaviour

Faces Behind The Tech

IAS Innovation Summit: OTT and CTV opportunity

IAS Innovation Summit: Programmatic Transparency Challenges

Access the content now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now