2016 UK year-end survey results
In December 2016, we surveyed over 130 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
Viewability, Viewability, Viewability
Over 130 digital advertising professionals ranked viewability as the #1 most important aspect media quality. So, we dug a little deeper – here’s what they had to say about the industry guidelines and transacting on viewability.
The bigger picture: why the U.S. should take note of Europe’s approach to fake news
Fake news is rampant in the U.S. media landscape. It’s a threat that goes beyond industries, and beyond markets. It’s important for the U.S., and all other affected markets, to step up and step into collaborative action.
What’s the UK’s biggest issue in digital for 2017?
In December 2016, we surveyed over 130 digital advertising professionals, from agencies, brands, ad tech companies, to publishers about 2016 trends and where they see digital advertising heading in 2017. We asked questions such as: what was their biggest challenge...
Transparency in digital: how did your campaigns stack up in 2016?
In this on-demand webinar, we present the results from our latest Media Quality Report, which covers key metrics such as brand safety, viewability, and ad fraud, to help you understand benchmarks for performance, and provide best practices on how to...
Advertisers investing in video as quality surpasses display for the first time
In March we released the Integral Ad Science H2 2016 UK Media Quality Report. This biannual report, based on the analysis of thousands of billions of impressions, highlights the current state of media quality in the UK online advertising industry....
City A.M.: The Brexit countdown begins – but what’s next for digital advertising?
As we embark upon two years of exit negotiations following the triggering of Article 50, the future feels somewhat uncertain for the UK's digital advertising and marketing industries.
H2 2016 Media Quality Report
Discover the state of UK media quality, levels of viewability, ad fraud and brand risk, for display and video inventory.
Why is brand safety the new hot topic?
With the steady increase in extremist content, fake news and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far easier for people to spot...
MediaPost: The Marketing Landscape In A Trump Presidency
As marketers, we’re all adjusting to a new reality: much of what we knew (or thought we knew) about American society has been turned on its head. And for marketers navigating the complexities of digital advertising, where context and message...
